Creative agency The Monkeys has been awarded the coveted Gold Siren Award for 2020’s best radio advertisement for the DrinkWise commercial “www.PeteGotPissed.com.au.”

From creatives Hugh Gurney and Joe Sibley,  the PeteGotPissed.com.au commercial  also received the Silver Siren Award in the single advertisement category.

In “www.PeteGotPissed.com.au”, Gurney and Sibley use humour and clever phrasing to convey the lingering consequences of overindulging in alcohol in order to highlight the DrinkWise message of responsible drinking.

The Monkeys also received the Silver Siren in the campaign category for the series of related DrinkWise ads “www.TheInternetRemembers.com.au”, which put the emphasis on reputation and the enduring online impact of drunken acts. All URLs used in the campaign link to live websites that detail DrinkWise’s responsible drinking information.

Chris Gates from Southern Cross Austereo won the Silver Siren in the craft category for the advertisement “The Loop” for mental health advocacy group Beyond Blue, which uses a looping audio track and impactful editing to portray the experience of mounting anxiety.

In addition to the Silver Siren in the craft category, “The Loop” was also awarded the Siren Client Award, with creatives Ray Ali and Carlo Mazzarella from Clemenger BBDO Melbourne applauded for their work on the commercial.

The 16th annual Siren Awards, facilitated by Commercial Radio Australia, celebrated excellence and creativity in radio advertising. Finalists were selected across the single, campaign and craft categories from entries received over five rounds, plus a final call round. The Gold and Silver Siren Awards were judged by the Siren Creative Council – a panel of creative directors from leading ad agencies across the country.

CRA’s Joan Warner congratulated the 2020 Siren Awards winners and all of the finalists  for their remarkable creativity and innovation.

“The advertisements awarded today are a real celebration of the power of radio advertising and its ability to have a substantial impact on listeners.  I would also like to thank the Siren Creative Council for lending their creative and industry expertise to the judging process across all the rounds and the final 2020 Siren Awards event.”

To listen to the winning ads click here. The full winners list is below.

 

2020 Siren Awards Winners

GOLD
The Monkeys
Hugh Gurney & Joe Sibley “www.PeteGotPissed.com.au” for DrinkWise

SILVER Radio Single
The Monkeys
Hugh Gurney & Joe Sibley “www.PeteGotPissed.com.au” for DrinkWise

SILVER Radio Campaign
The Monkeys
Hugh Gurney & Joe Sibley “www.TheInternetRemembers.com.au” for DrinkWise

SILVER Radio Craft
Southern Cross Austereo Chris Gates
“The Loop” for Beyond Blue

2020 Siren Awards Client Award
Clemenger BBDO
Ray Ali & Carlo Mazzarella “The Loop” for Beyond Blue