The latest Category report released by GfK and CRA is the Insurance category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
 
Key Insights include:

• Commercial radio reaches more than three quarters of comprehensive vehicle insurance holders every week, and they listen for an average of 14 hours and 38 minutes each week.

• Commercial radio provides an opportunity to target those without home or contents insurance, with 76% of listeners being uninsured.

• More than 17% of listeners with private health insurance don’t watch commercial TV in average day.

 
 This latest report adds to the Car Buyer, Grocery Buyer and Parents category reports that have already been released