Commercial Radio Australia moves to Sydney today to stage the latest in a series of cocktail parties for the radio industry for the next $20 million campaign to promote radio as an attractive medium to advertisers.
The briefings are showing the new commercials, masterminded by Creative Director, Ralph van Dijk, of advertising agency, Eardrum, who is previewing the ads.
CRA chief, Joan Warner, is also talking about the campaign.
The Sydney briefing begins at 5.30pm at Bondi Icebergs, 1 Notts Avenue, Bondi Beach.
Tomorrow, the CRA show moves to Adelaide, again at 5.30pm, in The Embassy Hotel, 96 North Terrace, followed by Brisbane on Thursday (5.30pm) at Vino’s Bar and Restaurant, Upper Level, Eagle Street Pier, 1 Eagle Street.
Briefings have already been held in Melbourne and Perth.