Crocmedia launches new radio show - The Drinks Review | radioinfo

Crocmedia launches new radio show - The Drinks Review

Monday 22 May, 2017
Nick Bennett

Don’t know your Syrah from your Sangiovese? Or how to match a beer with food? The Drinks Review - a new radio show - has all the answers.
Developed as a bespoke radio program by Crocmedia for Dan Murphy’s, the program can be heard Fridays from 7-7.30pm on Macquarie Media’s new radio network Talking Lifestyle (Sydney 954AM, Melbourne 1278AM, Brisbane 882AM) -
The half hour show is designed to educate and inform people about the world of wine and craft beer, in an entertaining, easy-to-listen to style.
Hosted by Talking Lifestyle’s Nick Bennett, Dan Murphy’s National Fine Wine Manager Peter Nixon and the ‘Beer Diva’ Kirrily Waldhorn, the team brings a wealth of personality, knowledge and experience as they showcase various wine and craft beer styles, giving listeners confidence when choosing something for the weekend or something for the cellar.
Yolanda Uys, Head of Marketing for Dan Murphy’s said the show filled a gap in the media landscape, “Food and cooking shows are immensely popular but until now, there really hasn’t been an offering that taps into Australians’ love and curiosity for wine and craft beers,” she said.
“Whether it’s something enjoyable to share with friends or just a simple drop to enjoy with your Friday night takeaway, The Drinks Review will help guide you in the right direction.”
Crocmedia CEO Craig Hutchison said the show was an example of a growing stable of brand-funded programs produced from its new state of the art studios in Melbourne.
“While there’s been a huge focus on brand-funded digital content for social media, increasingly, savvy marketers are taking advantage of radio and podcasts as powerful native content platforms,” Hutchison said.
As well as The Drinks Review for Dan Murphy’s, Crocmedia also produces the popular Great Australian Lives hosted by Jo Hall Sunday nights on 3AW and Great Sporting Lives hosted by Peter Donegan Sunday mornings on SEN – both produced exclusively for Tobin Brothers.
The Drinks Review is a 10-week series and is also available on podcast.

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