Crocmedia has tonight unveiled its commentary line-up for the 2016 AFL season.
Delivered by McDonald’s, Crocmedia’s AFL Live call is back, broadcasting up to six matches across the 23-round home and away season, plus every final live.
The call hits more than 100 markets and frequencies across Victoria, South Australia, Tasmania, Northern Territory, NSW, Queensland and Western Australia.
Iconic Australian broadcaster Peter Donegan will again lead the commentary team, working alongside legends Rex Hunt, Sandy Roberts, Billy Brownless, Terry Wallace, Liam Pickering and Chris Connolly, plus broadcasting royalty Robert Walls and Drew Morphett.
AFL Live is also welcoming Ros Lanigan to the commentary team, working alongside Sandy Roberts, Tristan Foenander and Billy Brownless on Friday nights.
A dedicated program, AFL Today, will be beamed live from the ground across regional New South Wales and Queensland from 11am as AFL Live continues to partner with the AFL to expand the reach of the competition.
Crocmedia executive director Chris Giannopoulos says the 2016 version of AFL Live would be bigger than ever:
“We’re thrilled to be taking Australia’s biggest sporting code to so many parts of regional Australia. Our team will deliver at least six matches every week of the home and away season, plus every final of the Toyota AFL Premiership Season. To have names like Donegan, Hunt, Roberts, Walls, Morphett and Brownless back as part of the team again is a great coup for our audience.”
Some of Australia’s biggest brands will again partner with the broadcast to personalise their messaging to regional Australia. Crocmedia commercial officer Sam Bingley says the broadcast offers a unique opportunity for brands to deliver tailored messaging to a specific regional audience across Australia.
“The 2016 season looks like being our biggest yet, and our broadcast offers a chance for brands to tell their story directly to regional areas. Regional Australia represents almost 40 per cent of the population, and we know that our football broadcast can allow advertisers to speak to that market in one hit.”
Peter Donegan will anchor the broadcast on Saturday and Sunday afternoons and said it was great to be back. “Sitting alongside Rex Hunt every Saturday afternoon is one of the most exciting things you can do as a sports broadcaster, so to be able to do that again this year is a huge thrill,” says Donegan.
