Australians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

“The research shows that 40% of Australians in the major capital cities now have access to a DAB+ digital radio, which reflects a strong adoption rate over the six years since the launch of the first DAB+ services in Australia,” Ms Warner said.

GfK’s latest DAB+ Digital Radio Report released today shows the total audience listening to radio via DAB+ devices is nearly 3.2 million. 

The figures were released as the commercial radio industry joins forces with radio manufacturer Bush and retailers JB Hi-Fi and Dick Smith to launch a $2 million marketing campaign to promote digital radio sales in the lead up to Christmas.

GfK’s DAB+ Digital Radio Report 2 is available here.