Glen Wheatley has clinched a deal with TopBetta Holdings to provide sports betting, race wagering and fantasy tournament services for his new digital radio and mobile app platform EON Sports Radio.

EON Sports Radio broadcasts both original and licensed sports radio programs, covering major sports such as the A League, NBL, Australian AFL, NRL and cricket, and will be the exclusive Australian audio broadcaster of the English Premier League and many other European competitions through its partnership with international sports radio station, talkSPORT.

The deal will also use the talent from TopBetta’s The Punters Show premium content providers every week.

Wheatley, who was a pioneer in bringing FM radio to Australia, is the key driver of EON Sports and has cited TopBetta’s growth opportunities in the deal.

“We are obvious partners for each other and offer a lot in our respective businesses that are unique to Australia on a national level,” he said.

TopBetta’s Saturday morning radio show is expected to be launched this weekend on EON Sports Radio, coinciding with the company’s big $50,000 Magi Millions tournament.

Magic Millions will also kick off an exclusive partnership established last week between TopBetta and new digital horse racing business G1X.com.au.

The partnership allows G1X to engage with their audience while allowing TopBetta to monetise this base with first to market wagering products.