Just in time for the 2018 ski season.
The ski season kicks off this weekend, and FOX FM has annnounced a renewed partnership with Victorian ski resort, Mt Buller, for another three years.
FOX FM will be streamed live across the ski area, with Fox FM’s on-air personalities broadcasting live on location across the season.
The return of the ‘FOX chairlift’ and the live ‘FOX Cam’ on the Shakey Knees ski run will also transport skiers and snowboarders up one of Buller’s most popular runs, featuring Fox branding in maps, brochures, websites, daily ski reports and videos and joint promotions right across the season.
SCA Melbourne’s General Manager, Dave Cameron said, “Mt Buller is Melbourne’s favourite weekend winter wonderland. SCA Melbourne is excited to extend our exclusive partnership with the mountain for another 3 years.
“Our listeners will continue to see and hear their favourite station The FOX all over the mountain all winter long, with The FOX Chairlift returning to take our listeners sky high.”
With FOX FM set to light up the mountain once again, General Manager of Buller Ski Lifts, Laurie Blampied said, “Buller Ski Lifts looks forward to three more years of fun on the slopes and over the airwaves with FOX.
“It’s a true partnership with plenty of shared values. By working together, we mix good times with great music and make winter a whole lot more fun.
“The FOX crew are part of the family up here on Mt Buller and it’s the soundtrack to the winter on the slopes. This partnership is a great way for us to share the mountain vibe with listeners in Melbourne through snow reports and presenters capturing the fun on the slopes live on air.”
All at the expense of their in market station, 96.9 which long before the full acquisition by SCA's forefathers of the station commissioned a local TX and studios with local programming.
All of which has gone with SCA's cookie cutter slash and burn.
Why bother streaming the station, simply take over the translator frequency and switch to FOX as the input?
SCA's bean counters will love it, great test example for them to ditch market specific regional programming altogether. They can use their Alexa partnership to automate local content in the longer metro ad breaks whilst they work on legislators to drop the LCLCs altogether.
Remember, no pipeline is needed, SCA use their metro digital allocations to develop talent now.