Get your in-car screen displays right: Paul Jacobs #NABShow | radioinfo

Get your in-car screen displays right: Paul Jacobs #NABShow

Friday 12 April, 2019
How many stations continue to display poor RDS, let alone anything more complex on in-car displays.
 
With bigger displays on the way, Paul Jacobs from Jacobs Media says if your station hasn’t at least made the leap to more complex RDS that is more than 8 scrolling characters, then chances are you are missing out on vital promotion.
 
 In October 2917, Jacobs Media presented their study on Radio’s Digital Dashboard Dilemma, and now almost 2 years later, there have only been slight improvements in the way stations use RDS, let alone HD displays.
 
Consistency, or lack of, is still the major concern with a lack of understanding on how simple messaging works, especially when radio’s competitors like  Spotify and Pandora, that have a uniformity of look.
 
radioinfo spoke to Paul Jacobs at the NABShow, and his advice is, go sit in a car and look at the RDS for stations in your area and you are likely to find

  • RDS in All Caps, akin to shouting at your audience
  • Messages from the music scheduling software, like “Radio Edit”
 
Pauls says the changes are not hard, but you have to commit yourself to getting done because it relates to the consumer.
 
radioinfo also asked Paul about the importance of voice commands for drivers, especially when it comes to finding a favourite station, and he says that there are some stations who are already running onair promo’s teaching their listeners how to use voice control to find them.

 
 
 
 
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2 Comments

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Neil Docherty
12 April 2019 - 5:23pm
Totally agree with Paul, you have your audience sitting right in front of you who are hungry for instant information......still missing from RDS is:
• Breaking news headline grabs
• Entertainment news grabs
• Station website to register for giveaways
• Traffic update and breakdown grabs
• Current promos
Dik Spence
13 April 2019 - 2:47pm
Wouldn't too much information through RDS on a car radio screen just add to a long list of distractions drivers already face in 2019?
Whilst many of us desire to keep up with the latest technologies I think car makers could find themselves with blood on their hands with all the connectivity they gleefully boast in new models, essentially allowing drivers to access everything on their phones whilst behind the wheel. Sure, they display a disclaimer on the screen that you have to agree to when you start the vehicle, but really? Pressing "agree" is just lip service so you can drive off. Until the majority of vehicles on our roads are truly autonomous I think we should back off from in car connected technologies and excessive information displays.
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