It’s been a long time since anyone could say, “It’s all happening at 2CH,” but with new management, a rebrand and a fresh coat of paint – not to mention a new website – the old girl’s looking pretty flash again.
“We’re not going to make any real wholesale changes (to the format),” EON Broadcasting Head and new owner Glenn Wheatley told radioinfo, soon after the station’s purchase from MML was finalised late last year “We’re just going to improve everything to the best of our ability and give the station some love and attention that it hasn’t had for a long time. They’ve been satellited from Melbourne on the Magic format. No one was happy about it.”
Boasting a clean, uncluttered design the new website focuses on shows and other events happening around Sydney that appeal to the station’s audience. From Jerry Seinfeld live to Elvis on film with a live 40 piece orchestra and Tai chi classes.
Critics maintain that music formats are well past their use-by date on the AM band. Naturally, Mr Wheatley disagrees. “In its glory days, 2CH was getting six and seven per cent shares and we don’t see any reason why that can’t be achieved again and that’s going to be enough. Goodness, that’s going to be more than some of our competitors stations have at the moment.”
In fact, in GfK Survey 8, 2CH posted a 4.3 share beating Macquarie’s 2UE on just 3.5 and a smidgeon behind 2DayFM on 4.4 with Triple M within striking distance on 4.9.
No doubt Mr Wheatley and EON Program Director, Rod Brice will be avidly awaiting GfK Survey One results, released this morning at 9:30 on radioinfo.