Hit Network launches research study into female consumer behaviour | radioinfo

Hit Network launches research study into female consumer behaviour

Wednesday 13 April, 2016
Gemma Fordham, Amanda Stevens, Ralph Van Dijk

Today the Hit Network launched a commissioned research study titled Commonalities and Complexities: A Study of Her
 
As the rise of the female consumer power and influence continues to grow, What Women Want is a topic that will continue to challenge, mystify, excite and inspire marketers.
 
This study provides a robust understanding of four key female consumer segments and how you can market to women, both collectively and specifically, in unique and innovative ways.
 
The study was brought to life in a breakfast event in Sydney with three keynote speakers:

Amanda Stevens, Speaker, Author, Marketer, who has lead the research for this study 

Ralph Van Dijk, Founder & Creative Director Eardrum

Gemma Fordham,  Head of Content Hit Network

 
“This study provides powerful insights and inspiration on how to market to women in a post-digital world; it’s merely one part of an evolutionary process. The study is designed to be a conversation starter and will hopefully raise as many questions as it answers,” Amanda Stevens said. 
 
“You can continue the conversation, both with clients and the team at SCA. I believe collaboration will be the key differentiator in brands that win the battle for relevance with today’s female consumer.”
 
The Hit Network has already started to implemented many changes based upon the findings of this recent study, according to Fordham.

“While the Hit Network has always been skewed to a female audience, the content wasn’t necessarily targeted that way.  More recently we have overhauled our content strategy and programming to really connect with women and ensure that we are targeting 70% of the female demographic. This is done across the board from music choices to guest interviews to the topics discussed on our breakfast shows and of course our content offering outside of radio.”
 

 

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Eugene Delargy
14 April 2016 - 6:50pm
If they do all this research, why can't they use research effectively to begin to solve their problems at 2DAY?
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