The second Gold Coast survey for 2012 has just been released, with all local commercial stations losing share and ABC stations gaining audience. The local ABC station 91.7 rose slightly, and triple j and Radio National also increased.
Gold FM continues to lead the market, with Hot Tomato moving into second place after Sea FM dropped 2.2 share points. Triple J is in fourth place.
Gold dropped by 1.5 share points to 15.1%, losing audience in its younger demographics, but more importantly in its key target demographics 40-64. Mornings, Afternoons and Weekends lost listeners, but Drive and Evenings balanced out some of the losses with a good increase coming from Merrick Watts’ networked drive show and surrounding local shifts hosted by Al Dobie and Dave Gleeson.
Hot Tomato snatched second place in the market, despite dropping one share point to 13.6%. The Tomato gained listeners in the 10-17 demographic and also picked up a few more older listeners, but dropped audience in other age groups. All shifts went down at Hot Tomato, with Drive and Evening taking a significant hit.
Third placed Sea FM dropped most, losing 2.2 share points to 12.8% after significant drops in all its younger demographics. All shifts lost audience, particularly Breakfast, Weekends and Drive.
Fourth placed triple j had the biggest lift of the survey, gaining 1.1 share points to 9.3%, after good gains in the 18-39 demographics. Weekends, Mornings and Afternoons all lifted for the ABC’s national youth station.
Local Gold Coast ABC station 91.7 is in equal fifth place with sister station ABC612 from Brisbane also scoring 4.7%. Both stations gained audience, particularly in the core 40-64 demographics. ABC91.7 had good gains across all shifts, with a good lift in Breakfast. Brisbane’s ABC612 also lifted in all shifts.
Radio National is next in the lineup this survey after gaining one share point to 3.0%.
Brisbane commercial stations Triple M, Nova and 97.3 also take a fraction of the Gold Coast figures, with all Brisbane stations also being heard in the market.
Spin Cycle
GOLD FM and SEA FM dominate Gold Coast ratings again!
Gold Coast listens and loves Southern Cross Austereo sister stations
The Gold Coast woke up to a stunning winter’s day this morning and news Gold FM remained their number one radio station across all people 10+, with Richard, Bridge and Spida their favourite breakfast radio program to start the day.
Gold FM has maintained its domination of the Gold Coast radio market, taking number one position on 15.1 points for all people 10+. Breakfast with Richard, Bridge and Spida also maintained number one position, increasing their lead with 16.4 points, and more than 3 points clear.
Gold FM’s drive show, Merrick Watts and the Highway Patrol, introduced only this year, showed continued growth, increasing their share by 1.1 points, while Gold FM remains the Gold Coast’s number 1 workday station.
Sister station Sea FM has taken the title of most listened to breakfast show on the Gold Coast; with a cumulative audience of 98,100 (all people 10+), and is the number one show for people under 40. Continuing the Southern Cross Austereo double header win, Sea FM took the title for number one drive show with Fifi & Jules leading the market on 14.2 points.
In the growing realm of online radio activation, Sea FM welcomed a significant 2,501 facebook fans since last survey, and is the number one overall site with over 13,000 fans and a reach of more than 111,273.
Craig Bruce; Head of Content, Southern Cross Austereo Southern Cross Austereo said, “This is another great result for Gold! Richard, Bridge and Spida have increased their lead in breakfast. We’re also thrilled to see Merrick and the Highway Patrol increase their share in drive. Sea FM is now dominating the under40 audience on the Gold Coast, with a clear result in the critical 25-39 year market and Fifi & Jules claiming their first number 1 result in this market.”
Paul Bartlett; General Manager of Southern Cross Austereo Gold Coast agreed. “A great result for the Gold Coast Media Centre with the number one station for the under 40’s, Sea FM, and the over 40’s in Gold FM. It has been a lot of hard work from our breakfast teams and it shows by having the number one breakfast show overall, Richard, Bridge and Spida on Gold FM and the most listened to breakfast team Galey, Baggs and Charli on Sea FM. The figures prove that the hard work has paid off and we are glad that the Gold Coast community has responded so positively.”
