How Classic is Triple M? | radioinfo

How Classic is Triple M?

Friday 23 April, 2010

Triple M has moved to counter the introduction of dmg’s Classic Hits station in Melbourne and Sydney by stepping up on air imaging which highlights the number of classic hits in its playlist. The Aircheck service has run some comparative reports for radioinfo to help you decide if Triple M has really made significant changes to its music.

Punter grabs saying things like “I love the classic rock and the new rock” are now being heard on the station as it tries to remind its listeners of its rock roots but differentiate itself from the dmg station with more current songs.

Cold voice IDs reinforce the message between songs saying, “Triple M rock is classic (pause) and new.”

Has Triple M adjusted its music in response to the introduction of Classic Rock, or is it just reminding listeners of what it has constantly been playing. The answer lies in the music, which is reported below exclusively for radioinfo by our regular advertising partner Aircheck. Examine the top 40 spins reports before and after and decide for yourself.

 

Melbourne Triple M BEFORE and AFTER Classic Rock Launch

 

 

Sydney Triple M BEFORE and AFTER Classic Rock Launch

 

 

 

What do you think. Post your thoughts in the comments box below.

 

Aircheck has just added all commercial radio stations in Newcastle and the Central Coast to its monitoring roster, bring the total number of stations airchecked to 52.  All commercial stations in Sydney, Melbourne, Adelaide, Gold Coast, Brisbane, Perth, Newcastle and Central Coast. Plus Triple j, FBi in Sydney and MTV and Channel V are now monitored for songs and commercials.

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23 April 2010 - 4:30am
There is only ONE Classic Rock station in Melbourne, 91.5
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