Peady’s Selling Engagement sponsored by IRD Prospector
Emails are a key part of any media sales person’s armory. Of course the challenge is to use the email “weapon” effectively! Here are three quick tips that will get your emails into shape and be read.
- Don’t be too formal: Its 2015 and impersonal language is outdated – you’re not sending a letter.
Avoid These Words Use These Words
Herewith Attached
Commence Start
Ascertain Find out
Acquire When you own
Endeavour Will
In the event of If
With regard to (or Re) About
Prior to Before
Due the fact that Because
Cost Investment
Contract Paperwork or agreement
Further to our conversation It was great to speak to you…
Revert Get back to you….
Herewith Attached
Commence Start
Ascertain Find out
Acquire When you own
Endeavour Will
In the event of If
With regard to (or Re) About
Prior to Before
Due the fact that Because
Cost Investment
Contract Paperwork or agreement
Further to our conversation It was great to speak to you…
Revert Get back to you….
2. Build and strengthen relationships.
Always say thank you – two of the most powerful words you can use; and replace “I” with “You”.
3. Remember WIIFM!
What’s In It For Me? Every email you send, ask yourself what you’re trying to achieve – what’s the outcome? Why should the reader do what you’re asking? What is in it for them?
About the author
Stephen Pead is a media industry veteran of 30 years with significant experience in direct sales, sales management and general management. He is based in Sydney and specialises in helping SME’s market their businesses more effectively and providing training for salespeople and sales managers.
He can be contacted at [email protected]
