Most Forget TV News

Let’s hope this never happens with radio news bulletins in Australia!

Seven out of 10 people surveyed had forgotten the most important political news item they had seen the previous evening.

One about a major company wanting to reintroduce a 40 hour week was forgotten by 98% of respondents.

The news items people best remembered were those with an emotional content or which were accompanied by strong pictures.

The survey concludes that news of violent attacks or natural catastrophes also tend to stay in people’s memories.