Toronto’s Q107 has confidently taken center stage as the city’s leading radio station for classic rock, with a creative ad centered around conception called, fittingly enough, Born To Rock.

With the KISS hit “I Was Made For Loving You” providing the up-beat soundtrack, a sperm adorned in Paul Stanley’s Star Man makeup beats out all the others to the egg, before it turns into the station’s logo.

A slightly bizarre, but total unique way of letting everyone know that Q107 is the superior station when it comes to classic rock.

Check out the ad in the video below.