See the latest smoothfm TVC here.
NOVA Entertainment is launching smoothfm’s latest marketing campaign featuring one of the world’s biggest artists, Sam Smith.
The campaign, starting on Sunday will run across TV, digital, social and out of home (OOH) – transit and large format.
Sam Smith will front the new TVC, designed to highlight smoothfm’s brand position of an easy place for listeners to escape their busy lives. The TVC features Sam Smith’s hit “One Last Song” and album track “Baby You Drive Me Crazy”, watch the new TVC here.
This new campaign retains the flavour of the original Michael Bublé campaign that was central to smooth’s launch in 2012 which was considered one of the best in Australian radio history. Bublé has continued his association with the smooth brand in subsequent campaigns and continues as a guest, hosting his own weekend shows several times.
Sam Smith will also feature in smoothfm’s outdoor and transit creative reminding audiences that smoothfm is “your easy place to relax.”
Sam Smith’s music tests strongly with the audience. Tony Thomas, NOVA Entertainment’s Chief Marketing & Digital Officer said, “Sam Smith’s music and personality make him a perfect fit for the smoothfm brand. To have one of the biggest artists in the world featuring in our new campaign is such a huge opportunity for the next stage of smoothfm.”
Sam recently performed in Nova’s Red Room at Sydney Opera House, following the release of his album ‘The Thrill Of It All’. The album features the chart topping and platinum certified single ‘Too Good At Goodbyes’ and has achieved global success on the Spotify Charts, Australian, UK and US iTunes charts as well as reaching number one on the UK and ARIA singles charts. In the three years since the launch of Sam Smith’s debut album ‘In the Lonely Hour’, he has become one of the biggest acts on the planet with over 12 million global album sales and an array of awards including three Brit Awards, four Grammys as well as an Academy Award and Golden Globe for his James Bond theme ‘Writings On The Wall’.