A new Radio sales platform launches in Australia | radioinfo

A new Radio sales platform launches in Australia

Saturday 22 July, 2017

Imagine a customer relations management (CRM) system that is designed specifically for the needs of media organisations such as radio.

Sounds great. But wait! 

On top of all the best features of “one size fits all” CRMs that are built to work for anything from car sales to realestate, imagine you could get a fully integrated suite of prospecting and market intelligence tools as well that focus on nothing but advertisiing sales opportunities.

Imagine no more. Reality has arrived.

This brand-new platform is engineered to supercharge your sales team by providing a single tool to prospect, forecast, budget, close deals, run reports and analyse data.

Pittsburgh based Matrix Solutions has partnered with Sydney based IRD Group to introduce Monarch to Australia. Monarch is an out-of-the-box solution for media companies that is finely tuned to the modern media sales workflow. It brings together best-in-class CRM tools, sales intelligence, prospecting & reporting in a platform built for media sales. 

With local sales prospecting requirements in mind, Monarch features a powerful Prospector integration. Prospector, a media sales prospecting tool available in Australia since 2002, is a comprehensive database of all relevant brand and agency account and contact data, as well as business, product and campaign insights and news. Matrix clients can access and view Prospector’s data from within Monarch, enabling them to better capitalise on advertising opportunities. 

Want a Demo?

Matrix Solutions is currently scheduling exclusive first looks during the first week of August. To get a demo and be one of the first to use Monarch in Australia, request a demo at (http://resources.irdgroup.com.au/exclusive-look-matrix) or email (matrix@irdgroup.com.au).

“Modern sales organisations need a suite of tools that adapt to every part of the sales funnel,” says Matt Skinner (left) CEO and MD of the IRD Group. “Integrating with Matrix Monarch allows us to meet the changing needs of our clients. Providing holistic solutions to media sales organisations keeps us competitive and a leader in our industry."

“We are thrilled to introduce Monarch to Australia and to be working with the IRD Group,” Mark Gorman, CEO of Matrix Solutions says. “Matrix is moving aggressively to expand beyond our North American roots to become a global brand and this is a powerful step forward with a strong, like-minded partner.”


About IRD

IRD Group is Australia’s most reliable source of business insights and future sales opportunities for sectors including media sales, marketing services, ICT, professional services and finance. Its sales prospecting databases provide clients with an unparalleled depth of commercial intelligence that helps them make smart business decisions and forge game-changing strategic partnerships. IRD Group’s products mean less time scouring the news for business opportunities and up-to-date company information, and more time to spend on topical, targeted conversations with commercial partners. For more information on Sydney-based IRD Group visit http://www.irdroup.com.au

About Matrix Solutions

Matrix Solutions’ cloud-based Media Ad Sales Platform serves as an effective, enterprise-wide solution for managing advertising revenue. Functioning as a fully-integrated layer within a company’s workflow it enables users to aggregate, access, and interact with their pertinent sales data including insights, revenue, and analytics. Furthermore, the extensive sales capabilities and revenue-generating proficiency of the platform provides users a valuable return on investment. For more information on the Pittsburgh-based Matrix Solutions visit www.matrixformedia.com



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