Nova is now airing the next chapter in branding for music radio stations.
Outros is a new service from UK company, On The Sly Production which has been developed specially for the network.
Outros brand the ends of songs to create a seamless platform for announcers while fusing the station’s name into the music.
On The Sly Director, Chris Thorpe said:
“Outros is something we’re really excited about – developed closely with the team at Nova to take music flow to the next level and work with the on air jocks to make junctions fly – whether segueways or jock talk breaks.”
NOVA Entertainment’s Group Production Director, Matt Dower said:
“At Nova we’re always looking for innovative new ways to keep us one step in front so, alongside On The Sly’s existing Intros service, we’re using many different tools in our arsenal to keep pushing our on air branding forward.”
On The Sly is a specialist in audio branding, music production and voices for brands. Based in the heart of London’s Covent Garden, they service market leading radio stations worldwide. Clients include myFM & KOST Los Angeles, BBC Radio 1, BBC Radio 2, BBC 6 Music, Heart Network UK, XFM UK, Highveld Stereo/KFM South Africa & Virgin Radio International.
Listen to a sample here.
wow, dropping IDs over the outro of a song! Wish someone had've thought of that years ago.
Really, these sound pathetic. Just trying to hard. And, too desperate.