NOVA launches 'beyond radio' entertainment experience | radioinfo

NOVA launches 'beyond radio' entertainment experience

Friday 03 October, 2014

NOVA Entertainment has announced the next stage in its digital evolution, with the launch of its new Online, Mobile and Tablet sites, offering deeper client integration and richer content, across its market leading entertainment portal.   

Designed to go beyond radio, novafm.com.au expands on content that’s loved and shared by its growing audience, providing a richer entertainment environment, with superior video and audio functionality - streaming across any device.
 
Tony Thomas, NOVA Entertainment Group Marketing Director
said:

"The launch of our new Nova sites across desktop, tablet and mobile will further enhance the entertainment experience we provide our audiences, every minute of every day, no matter where they are. The richer experience will propel our already rapid digital audience growth and will provide our clients with many more ways to integrate and target their consumers."

The new website will provide enhanced advertiser opportunities with greater native brand opportunities and dynamic rich media IAB ad propositions on every page - acting beyond the traditional home page.
 
Clients will be able to have greater integration within Nova’s entertainment content, have unique content created for their brand, plus opportunities for geographically localised sponsorship in addition to home page takeovers (including skins), display banners, video/ audio pre-roll and win pages.

novafm.com.au also features Nova TV, Australian radio’s only on-demand music playlist TV experience, providing a service that allows listeners to launch music videos using Nova’s expert playlist and watch on air personalities, all in a seamless experience. The Nova TV environment extends the reach and engagement of on-air and provides a compelling opportunity for advertisers to connect with highly engaging content across social, mobile and online platforms.

novafm.com.au is the latest development in NOVA Entertainment’s digital strategy. With the recent launch of FIVEaa’s new website, designed to deliver editorial flexibility and improved user experience all complementing the station’s News, Talk and Sports position in Australia; plus, a new Nova mobile app, and the launch of Nova TV.
 
novafm.com.au launches today, Friday 3 October.

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