The latest Newcastle survey has been released. In the third survey for this year, NX FM had the biggest drop, but still retains top spot, and stablemate KO FM gained the most.

First placed NX FM came down from a commanding 20.8% last survey to 18.5%, dropping 2.3 share points, with its biggest losses on the 18-24 demographic. NX FM still leads in the under 40 demographics. All daytime and weekend shifts fell on NX.

Second placed KO FM gained 1.0 share points to 18.1% overall, with a good gain in 25-39s. KO FM leads in the 40-64 demographics. Evenings, drive and breakfast gained well for KO this survey.

Third placed ABC1233 gained 0.9 share points this survey, up to 13.3%, with gains 40-54 being offset by a drop in the 65+ demographic. Drive gained the most for 1233, with all shifts lifting their performance this survey.

Fourth placed 2HD lifted 0.6 to 12.1%, gaining most listeners in the 65+ demographic, where the station is dominant. The breakfast and afternoon shifts gained well for 2HD.

Fifth placed triple j rose by 0.3 to 10.2% with a significant gain in 18-24s and significant rises in mornings and afternoons.

Sixth placed New FM gained 0.1 to 7.7%, losing listeners in the 25-39 demographic, but gaining in all other demos. New FM mornings rose, but was offset by a falls in evenings and afternoons.

The ABC’s other network stations Classic FM, NewsRadio and Radio National were static this survey.

SPIN CYCLE

Australian radio legend John Laws has once again won the latest *Nielsen Newcastle Radio Survey (3 out of 3 in 2011) with a dominant 19.7% share of audience

It’s another great result for the Newcastle Caralis Super Radio Network Stations 2HD and New FM with both stations recording increased ratings

The official Newcastle Radio Ratings released today by *Nielsen Media Research shows gains in numbers of listeners on both the Bill Caralis Super Radio Network Stations 2HD and New FM, with John Laws retaining the No 1 position in the 9am to 12pm Morning shift with a 19.7% share of audience

John Laws has returned in 2011 from a 3 year break from behind his “Golden Microphone” and after some 55 continuous years on-air to win this survey which is an outstanding achievement. Long time regarded as Australia’s “King of Radio” with the Golden Voice, John Laws has always had a very close affinity with listeners in the country and regional areas around Australia. The people of Newcastle have certainly warmly welcomed him back on-air this year at 2HD with another outstanding survey result

2HD Results

2HD increased its market position with an increased 12.1% share (up..6)

2HD No 1 Mornings – John Laws No 1 with an amazing 19.7% share making that 3 out 3 for the King !

2HD Breakfast – Richard King has improved his position with a very impressive 11.7% share (up 1.1)

2HD Afternoons- Meryl Swanson recorded the largest increase with 8.3% share (up 1.7)

2HD Weekends – a great performance with a 10.8% share (up .8)

New FM Results

New FM – Has increased its market position with a 7.7% share

New Fm – big increases in target audience with a 15% share (up 3.2%)

2HD/New FM General Manager Guy Ashford said “our audience on both 2HD and New FM continues to grow and it is very rewarding to see John Laws win mornings  . Our on-air teams at both stations are really connecting with the Newcastle community and listener reaction is fantastic. We see continued growth at both 2HD and New FM

Super Radio Network Chairman Bill Caralis added “we are ecstatic with this result and we greatly appreciate the loyalty and support for NEWFM & 2HD from the people of Newcastle. John Laws “The King of Radio” has added a great strength to our on-air line up and it is fantastic to see him win the vital prime 9am to 12pm shift. This is only the beginning with Garry Van Egmond returning to the Newcastle Jets, Wayne Bennett joining the Newcastle Knights and John Laws leading our team at 2HD, ensuring that Newcastle fans are  is in for a very exciting 2012

With 39 radio stations and 35 translator stations the Bill Caralis owned 2SM 1269 Super Radio Network is the largest independently owned Commercial Network in NSW (second largest in Australia) with Caralis  network  stations broadcasting the Laws morning program across prime growth markets including Sydney, Newcastle, Dubbo, Lismore, Tweed/Gold Coast, Taree, Grafton, Broken Hill, Young, Inverell, Tamworth, Armidale, Gunnedah, Parkes, Mudgee, Coffs Harbour, Orange, Port Macquarie, Moree, Gympie/Noosa, Toowoomba