Peter Scrine has been appointed to the position of C91.3 Sales Manager. Scrine joins C91.3 after nearly six years with the Austereo Network. He will begin on Tuesday, December 3.

During his time with Austereo he took on various roles starting as a direct account executive, then progressed to Triple M Group Sales Director, Triple M Senior Group Sales Manager, and most recently Austereo’s National Partnership Manager.

No stranger to the WIN Corporation, Scrine previously worked at the Group’s Illawarra station, i98FM, for 18 months before moving to WIN Television’s Nine Affiliates operation.

As C91.3 Sales Manager, Scrine will be responsible for all aspects of the station’s revenue, staff training and the future development of sales opportunities. WIN Deputy Chairman Andrew Gordon said he is pleased Scrine accepted the position in the Group’s newest media interest.

“Peter has a proven track record with Austereo and we are very fortunate to have him back on our team. He knows radio well and will greatly enhance our sales effort in the Macarthur region.”

C91.3 Station Manager Phil Giblin said Scrine will be a major asset for the station: “Peter has worked at the highest Sales levels in radio and our Sales team and clients are going to benefit greatly from his knowledge and experience. I’m thrilled he’s joining us.”

Peter Scrine is looking forward to working in the Macarthur region. “Campbelltown and surrounds is a major growth area in Sydney and C91.3 is dedicated to ensuring localism in radio exists for those who choose to live and work in the area. Its sets the station apart and gives us the competitive edge.”