PodcastOne Australia has experienced its best month to date in October, with a 7% increase in unique audience on the previous month.
But that’s nothing compared to the 177%* jump in unique listeners from March to October this year.
October was also the biggest listening month for SCA radio podcasts, with an increase of 72%^ year on year and the record growth is attributed to the increasing preference of audiences for screenless entertainment in comedy, sport, business, news, society and culture, and health and wellbeing.
Top 10 performing original PodcastOne Australia titles for the month of October were:
- Hamish and Andy
- The Howie Games
- The Briefing
- Hamish and Andy’s Remembering Project
- Matt & Alex: All Day Breakfast
- Emsolation
- Motley Fool Money
- Just The Gist
- The Mentor
- Rusty’s Garage
Top 10 radio podcast shows at SCA in October were:
- Triple M Footy AFL
- Rush Hour Melbourne
- Triple M Rocks Footy NRL
- Kennedy Molloy
- Moonman In The Morning
- Hughesy and Ed
- The Hot Breakfast
- The National Briefing (News)
- The Rush Hour with MG
- Carrie & Tommy
PodcastOne Australia recently celebrated a number of wins at the Australian Podcast Awards where Matt & Alex: All Day Breakfast with Matt Okine and Alex Dyson were the major winners, taking out the ‘Moment of the Year’ award for their reaction to the Black Lives Matter protests.
The judges noted: “Matt responding to the Black Lives Matter protests in that way is something that could only have happened on a podcast. It was a perfect example of why this medium is able to bring nuance and empathy to an issue in a way that you simply can’t do in other forms of broadcasting.”
PodcastOne Australia had a clean sweep of the Best Entertainment category with gold for Just the Gist with Rosie Waterland and Jacob Stanley, silver for Wellness Collective with Nat Kringoudis and Cecelia Ramsdale and bronze for Matt & Alex: All Day Breakfast.
PodcastOne Australia also took the silver medal for Best Network or Publisher.
SCA Head of Podcasting ‑ PodcastOne Australia, Grant Tothill, said: “Matt and Alex have broken new ground with their All Day Breakfast podcast as Australia’s first on demand breakfast show which has been a regular in our top 10 podcasts with a big following. Rosie and Jacob bring us incredible true stories in Just the Gist and the Wellness Collective has really resonated with health conscious women. All are very deserving of their awards and equally, winning silver as Best Network or Publisher, is an acknowledgment for the entire creative team who work with so many great creators that couldn’t all be acknowledged in the Australian Podcast Awards this year.
“October has continued to see our audiences grow to record levels again and with the slate planned for release across December and in the new year, we are confident that this growth will continue.”
Their latest release, Brains Trust, is produced and hosted by Chris Walker, one of Australian television’s leading producers, who has co-created and executive produces ABC’s The Weekly with Charlie Pickering and Hard Quiz.
Brain Trust’s first season, ‘2020 – The Year We Can’t Forget’, is a long form interview series which will see Walker speaking with some of Australia’s most well-known personalities. Featuring the likes of Hamish Blake, Dr Chris Brown, Waleed Aly, Ronny Chieng, Adam Briggs, Annabel Crabb and Kitty Flanagan, his guests reflect on their experience throughout the unusual year of 2020.
The series will be narrated by Gold Logie winner, presenter and the Hit Network’s, Carrie Bickmore.
Walker has more than 14 years’ media experience across print, radio and television working in almost all genres from sports broadcasting, documentaries, news and comedy.
Reflecting on his own experience from this year, he said this project is not just an attempt to understand what events occurred, but how they motivated us. “I can’t wait for people to hear this podcast. The Brains Trust’s first guests – Annabel, Kitty, Waleed, Dr Chris, Ronny, Briggs and Hamish – were so generous and candid.
“Putting this together really reframed my attitude toward 2020 and was one of the most rewarding things I’ve ever made. It made it feel like none of 2020 was a waste. I really hope people enjoy it.”
SCA Head of Entertainment and News Content – Digital Audio, Sam Cavanagh, said: “Chris is one of the most naturally curious people I know. He simply asks more questions than anyone I’ve met! So, when he came to us with this idea, I knew it would be a winner.
“Chris manages to get these very well-known Australians to share themselves in a way we haven’t heard before. The result is a unique look at 2020 that is both insightful and hilarious.”
The series is produced and edited by Chris Marsh, the audio wizard behind many of SCA’s top shows including Hamish & Andy and Matt & Alex All Day Breakfast.
Sources:
* Omny Studio – listeners from 1 March to 31 October 2020
^ Omny Studio – downloads from 1 – 31 October
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