Primerchord branches out into radio production music #RadioAlive2019 | radioinfo

Primerchord branches out into radio production music #RadioAlive2019

Monday 04 November, 2019
Along with the usual exhibitors, partners and sponsors at CRA’s recent Radio Alive conference, there was a new logo on the partner screen.

Primerchord, a production music company.

We had never seen it before, so we located the founder of the company, composer Amara Primero, and asked her about it.

Originally founded as a company composing film music, Primerchord is now branching out more widely.

“The reason why we’re here is to get our brand out to advertising and radio. Currently our platform extends across tv and film, but we are looking to branch out into radio so that customers can use that music for the power of advertising,” Primero told radioinfo.

“We differ from other music production companies… not only do we compose the music, we also do specific curations as well to save the time editors often spend in the studio searching and editing music.

“If they give us the brief we will get our team and composers to curate that content right down to specifics. We’ve found with our clients that’s been a big plus, it’s saved them a lot of time so that they can focus on the content that they need to deliver and not so much time searching.”

The company provides music to suit all project types; all genres, moods, and styles for TV, Film, Radio, Advertising, Social Media and Gaming platforms, with an extensive library of music ready to go for fast turnaround.

Primerchord offers fully licensed music, including stems and cut-downs, tailored to suit your needs.

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