Radio ratings survey 6: Golden result for 104.3 Melbourne, 96FM soars MIX slides in Perth | radioinfo

Radio ratings survey 6: Golden result for 104.3 Melbourne, 96FM soars MIX slides in Perth

Tuesday 01 October, 2019
Christian O'Connell

Results for the 6th metro market radio ratings survey of 2019 have just been released.

Gold 104.3 in Melbourne had a big jump, 96FM gained well while MIX slid in Perth.

KIIS had the biggest rise in Sydney, while ABC Sydney suffered the biggest fall this survey. During the survey, 2DAY changed its breakfast show, with host Jamie Angel now playing more music.

Hit made the biggest gain this survey in Brisbane, while 97.3 had the biggest fall. In Adelaide Mix and FIVEaa fell most while Hit and ABC Adelaide had the biggest gains.

The survey was conducted for CRA between Sun Jul 14 to Sat Sept 21, 2019.

Click the charts to enlarge them.

Refresh this page during the day and also check our related reports: SpinAnalysisCumesDigital stations

Previous survey results here.

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Anthony The Koala
1 October 2019 - 10:12am
Here are a couple of discrete interpretations of the data from the ratings of survey 6:

MSR - 1.1% Sydney, 1.6% Brisbane, 0.2% Melbourne. Only a marginal improvement in Sydney and Brisbane over the last year. With such low ratings, especially 0.2% for Melbourne, how long can MSR be economically viable, especially for a labour-intensive format?

2CC and RN: I made a prediction elsewhere on this site that it would be the first time that Sydney-based broadcaster Fran Kelly would defeat the other Sydney-based broadcaster Alan Jones (2GB, 2CC and 4BC). But Fran was only there for a short time during the ratings period. Nevertheless RN beat 2CC.

2CH improved overall by 0.5% to 3.6%. On closer examination the over 65 demographic, 2CH had the 2nd highest rating at 9.2% compared to ABC-FM at 9.4%. The 45-54 group perferred to listen to Smooth-fm. For the 40 to 54 demographic, it is spread "roughly" around 10% to 12.2%KIIS, Smooth, WS-FM and MMM while 2CH rates 0.9%.

Thank you,
Anthony from exciting and dynamic Belfield
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