Radio still reaches 88% of adults in the UK: RAJAR

In RAJAR’s latest Measurement of Internet Delivered Audio Services (Midas) survey in the UK, live radio continues to dominate with a weekly reach of 88% among all people 15+.


Radio also had a 72% share of audio consumed and 79% of new music discoverers still consider radio important for finding new content.

While Smart Speakers are only used by 9% of adults for Live Radio, 67% of all listening done on Amazon Echo, Google Home or Sonos1 is to Live Radio.

According to the survey, half (50%) of live radio listening is done alone, this is consistent through the age demographics. 21% with a partner or spouse and 14% with work Colleagues.

In ‘home’ dominates live radio listening hours with a share of 56%, in vehicle 24%, at work or place of study 18%.

Podcast reach 17% of adults while the overall share of audio devoted to podcasts was 4%.