SCA has added 10 all-new DAB+ music stations on LiSTNR, taking the number of music stations to 25.
The 10 new stations have been created to cater to a variety of moods and genres, that not only complement SCA’s existing radio stations across FM and DAB+ but also provide a vast and varied music offering that music fans can find and explore within the LiSTNR app.
SCA Head of Music, Mickey Maher, says: “Music has such an amazing power, it can influence our moods, connect us to a time and place, be a companion, be the life of the party, and expose our ears and minds to a new world of sounds and genres.
With LiSTNR, our aim is to deliver something for everyone, music to suit your mood, your lifestyle, the genres you love or the new ones you will soon discover – 25 diverse, curated music stations ready to consume your ears whenever and wherever you are.”
KIDS HITS is a commercial free, safe, non-stop kids’ paradise with tunes from the 70s to today, 70’s HITS will showcase the very best from that decade, , GIRL POWER focuses on female contemporaries and CROONERS + SWOONERS will deliver a playlist of softer 50s and 60s pop, with older jazz standards
INDIGENOUS will feature and celebrate the diverse and exciting contemporary musical landscape of Australia’s First Nations people, GUILTY PLEASURES will embrace the quirky hits from the 80s, 90s and 2000s that topped the charts and 90’S SOFT POP station will provide easy listening from that decade.
INDIE & ALT will feature indie and alternative hits and anthems from the 2000s to today, JAZZ will provide the perfect ragtime playlist celebrating a large array of jazz sub genres and artists while the new romantics are back in fashion and are showcased with 80s NEW WAVE.
Subscribe to the radioinfo podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.
Why is Southern Cross Austereo pushing all their programs on to apps?
The BBC research has found that the least expensive method of distribution is DAB radio. We use DAB+ which is even less expensive per program. https://www.bbc.co.uk/rd/blog/2015-07-from-lens-to-screen-an-industry-collaboration-for-sustainability
Remember that broadcasting is unidirectional so the number of listeners doesn't change the cost to the broadcaster. Using apps all use bidirectional communications, but there is only a tiny amount of data returning to the broadcaster. Telstra is the biggest single consumer of electricity to power all of those mobile phone towers. Add to that the NBN going down most streets in the country.
DAB+ radio started in 2009 to 60 % of the Australian population, but broadcasters push apps instead of buying a digital radio.