Shaun Fay is an ex-ARN creative director who now lives in NZ, and this week he has launched his podcast series, AdsS.
For this series Shaun has taken a look the stories behind some successful ad campaigns, beginning with the story of the Indian Newsagent on the Sunshine Coast who had really good parking.
He says the series has “… been a labour of love working with some top radio people in Australia, John Williams – Sydney/Sunshine Coast, Geoff Bickerton– Adelaide, Josh Newth – Sunshine Coast, an few local Kiwis.
“The stories I think are interesting…but more importantly I think is that we save the stories- we save the ads. I look back at my career and so many ads/campaigns have gone- probably in boxes- on cassettes/CD’s somewhere-maybe, certainly not digitised.”