Southern Cross Austereo Sydney has made a number of key appointments within the Agency Sales team.

Liam O’Connor (pictured) has been appointed to the position of Sales Manager, which will see him manage a team of five Account Managers and oversee a portfolio of leading agencies, including Universal McCann, Initiative Media, Ikon Communications and Match Media.

Other key appointments include Edward Povey’s promotion to the key role of Strategist, with Jenna Smith, Alyce Ward and Daniel O’Callaghan joining as Account Managers.

SCA Sydney General Manager Jeremy Simpson said, “SCA Sydney continues to invest in attracting the best sales talent in the market and these recent changes will bolster the ranks of the largest radio sales network in the country.”

All appointments are effective immediately.