The results of the first DAB+ digital only radio listener survey have been released.
Triple M Classic Rock leads the market nationally, with many other nostalgic music stations like Pure Gold 80’s, MORE 80’s & 90’s and Pure Gold 90’s making it into the Top 10.
Coles Radio is ranked second overall and makes it into the Top 3 stations in most capitals.
The report reveals audience numbers for the first time since the launch of DAB+ in 2009 and shows the Top 10 Commercial DAB+ only stations and the Top 3 stations by market.
The figures are an average of results from surveys 2, 3, and 4 this year and show the total DAB+ audience is now at a high of nearly 3.2 million people across the five state metropolitan cities. The extra DAB+ only stations have attracted 1.36 million listeners each week in the five capital cities of Sydney, Melbourne, Adelaide, Brisbane and Perth.
This is in addition to the more than 2.2 million listeners who listen via DAB+ to their favourite AM/FM stations. Overall, 24.1% of the population in the metropolitan capitals are now listening to local radio via DAB+ digital radio broadcasts.
CRA’s Joan Warner said: “DAB+ only stations deliver more content to target audiences which not only adds choice for listeners but also gives advertisers new opportunities to speak to specific listener groups. These strong numbers show that Australians are embracing the diversity offered by the new free-to-air DAB+ stations while also continuing to enjoy their favourite existing stations via DAB+.
“The digital radio market has matured and there is an appetite for targeted advertising, the DAB+ numbers are now comparable to multi-channel digital television and networks are able to offer advertisers niche opportunities and further monetise DAB+ digital radio.”
View the results below.
Read SCA’s press release below.
