Triple M launches Triple M Classic Rock on digital radio | radioinfo

Triple M launches Triple M Classic Rock on digital radio

Wednesday 30 October, 2013

The speculation was right, the Triple M network is adding a new member to its music family with the launch of Triple M Classic Rock beginning Monday 25 November across digital radio as well as online and mobile platforms.
Triple M Classic Rock on digital radio aims to revive the immortal classic rock artists and groups such as AC/DC, Led Zeppelin, Pink Floyd, The Rolling Stones, The Who, Queen, Skyhooks, The Angels and Neil Young.
Head of Triple M Network Mike Fitzpatrick said: “It was always going to happen. The evolution of Triple M is such that we wouldn’t be playing the music we do today if it wasn’t for the pioneers of rock music who paved the way. The 90s and new format is powering on FM these days so we’re proud to bring you Triple M Classic Rock on digital radio, paying homage to those original masters.”
Southern Cross Austereo (SCA) has a portfolio of successful digital brands broadcast around Australia. It is believed more than 1.6 million people tune into digital radio in metro areas weekly on over 1.4 million digital radios sold to date. 
The launch of the new Triple M Classic Rock on digital radio in Sydney, Melbourne, Adelaide and Brisbane is a big addition to Triple M, which is carried nationally on Digital Radio already. 
Head of Southern Cross Austereo Digital Radio Jaime Chaux said: “Digital Radio for SCA is all about creating new listening choices. Classic rock is a much loved genre in Australia– endless songs and stories from an amazing era and so many of them long lost from the radio dial.  We can’t wait to get it out there via our newest digital radio offering.”
It has been a busy period all round for Triple M with the recent addition of Triple M to digital radio in Perth


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