Triton Digital expands consumption analytics within Omny Studio | radioinfo

Triton Digital expands consumption analytics within Omny Studio

Wednesday 20 May, 2020

Publishers can now access an enhanced, aggregate view of their podcast consumption at a program, network and organisation level.

In addition to being able to view real-time data for a single podcast episode or clip, the expansion enables publishers to view consumption analytics across an entire program, network, or organisation, including verified plays, average time spent listening, listener retention and drop-off, and more.  In addition to listening data, publishers can also view aggregated analytics around where their podcast listening is taking place on the program, network, or organisation level, including embed players, custom players or mobile apps, Omny.fm show page, and more. 

“We are pleased to announce the expansion of consumption analytics within Omny Studio, providing publishers with the ability to dive deeper into their audience data and gain a more holistic view of the performance of their podcast content,” said Sharon Taylor, Managing Director at Triton Digital. 

“Adding the ability to view consumption data at the program, network, and organisational level will enable publishers to make increasingly informed content decisions, helping them to both retain and grow their listening audiences.”

Omny Studio's podcast management technology has  more than 24,000 podcasts from around the world hosted on the platform.

Triton Digital is a global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximise their revenue, and streamline their day to day operations.

 


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