The former Managing Director of the AWA network, Bruce Rogerson has passed away.
Bruce brought the Good Music format to Australia in 1974 and within 5 years 2CH had made it to Number 1 in Sydney up against the might of 2SM.
During his time with AWA Bruce oversaw the group comprised of 4CA Cairns, 4TO Townsville, 2GN Goulburn, 2CH Sydney, 3BO Bendigo, 3MP Melbourne and 6KY Perth.
Bruce’s radio career began at 2PK Parkes in 1949. He also worked at 2GN, 2BS then 2NZ, daily on the breakfast, lunch, and early evening children’s program and Sunday morning.
After studying overseas Bruce returned to Australia in 1955 to Radio 2UE where he spent 17 years in various roles from Sales Manager to Promotions and Marketing manager covering the 1950’s and 1960’s, winning several awards.
He was also responsible for the establishment of the Radio Marketing Bureau in 1978 and was inducted into the Commercial Radio Hall of Fame in 2002.
His funeral is this Thursday 10am at St Andrews Anglican Church, Rocky Point Road , Sans Souci
I did Bruce's radio school program back in the early 90's, all by cassette!!! Covered everything. So much information learned. A giant of the industry. Programming just got so much better on the other side.
I remember Bruce as very tall, very serious to our gang of reps - a couple of years before Good Music when 2CH with its Council of Churches aura was not topping it, but it was a real cheerful place to work. The local pub was known as Studio 4. The hallowed broadcasting studio in the old AWA building was gracious with chamois panels in the dark stained timber walls to absorb surrounding sound - until someone tarted them by painting them a sound bouncing gloss green. Hi-tech the old place wasn't, but it had a soul.