On Valentines Day last week, stations were busily giving away roses and restaurant meals. Read about some of the promotions that stations ran for Valentines Day (picture shows NXFM Flirty Deeds promotion).
One novel promotion on Mix 106.5 Sydney gave away Traffic Reporter Vic LaRusso to a caller for a date. Kim, a teacher from Sydney’s western suburbs, won the date with Vic.
On Today FM Claudia Karvan was the Valentine’s Day special guest of Wendy Harmer’s breakfast crew. The Today network ran some funny ‘one-day-only’ liners and sweepers through today saying things like “Haven’t got your valentines day rose yet – Don’t worry… it just means you have no friends!”
Virgin mobile also got into the act on some radio stations with its ‘Joy of Text’ promotion, encouraging mobile phone users to text love messages to their Valentines (no one mentioned Shane Warne in that one!).
Did you do something special for a Valentines Day promotion on your station? Email radioinfo
and tell us about it.
Paul Taylor from 3BA/Power FM Ballarat writes:
“Hi Guys,
We have just run a promo on both Power FM & 3BA called ‘What Women Want’.
Basically we asked the girls to call thru give their guy an insight into what they really wanted for valentines day.
We got everything from a romantic week in Fiji,to a shared bath in candlelight with a glass of bubbly to the standard dinner without the kids.
We onsold this to 7 different clients, who gave us some fantastic prizes including $100 vouchers for dinners, Gold Passes to the local cinema etc etc.”
And this from Yvonne Adele:
Yvonne Adele from 3AK here – I am on air between noon-3pm weekdays.
The day before Valentines Day, I opened the lines to listeners to call
in and let me know the details of their loved ones who may need a gentle
reminder for Valentines Day.
Many people called in – the phones were overloaded! Some of the people I
called for them were happy they’d got a reminder, and some were less
than happy!
One girl called in, Bree, who wanted me to call her boyfriend, Darren
and tell him he was the ‘one and only’ and remind him about Valentines
Day. She then said she’d like to propose to him… so we called him, she
proposed, he accepted!
Then they agreed to come into the studio at 2pm today… and we
presented them with a Captain Cook Fiji cruise from Cruise Consultants,
Bijoux jewellers wedding rings, a huge bunch of flowers and dinner for
two… They were most impressed!
It was a great way to finish the show for Valentine’s Day.
NXFM Newcastle’s day of flirting:
NXFM ran a promotion on Valentines Day called “Flirty Deeds”…it had all the traits of a great promotion, excitement, anticipation, listener interaction and of course a marriage proposal with tears at the end!
Steve, Kim & the NXFM Morning Crew selected 3 couples from thousands of entries. The girls were placed in “The Love Nest” at a secret location on Valentines Day. The Boys were paired with an “NXFM helper” and dumped in a park about 20 kms away. Armed with only $15 and a series of Clues & Blocks (required tasks including running around an Oval 5 times), the Boys had to try and find the secret “Love Nest” first in order to win a $5,000 diamond ring.
The Secret Love Nest was actually at the back of the NXFM studios!
An exhausted and emotional Jason was the first to find his partner Bronwyn hiding in the Love Nest (at 8.45am).
He crashed tackled her to the ground, grabbed the ring and proposed through a flood of tears (hers & his) and asked her spend the rest of her life with him.
She said YES!
We received a huge response from listeners, including bus drivers, cabbies, we even had a call from a local business who had several girls in their office crying a their desks before 9am because they thought it “was the most beautiful proposal they’d ever heard”.