Watch Mark Ritson's #CRAConf session in full | radioinfo

Watch Mark Ritson's #CRAConf session in full

Monday 17 October, 2016
Mark Ritson, Adjunct Professor at Melbourne Business School, was arguably one of the most popular speakers at the 2016 National Radio Conference held in Melbourne. 

He wanted to name his session something different: "How f--ked are you lot? Very f--ked!" as he presented his unique insight into digital media and radio’s place in amongst the new players.

Ritson highlighted that radio has an image problem. "No-one I know who works for radio thinks that radio reaches 94-96%. They think radio's dying."

And argued that, in the minds of advertisers, digital media is taking over.

If you missed the session or just wanted to see it again, take a look.


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