If anyone was in doubt about radio’s viability in the face of new media, latest revenue figures for the commercial sector underscores the medium’s strength. 

Defying all tradtional media trends, the commercial radio industry has recorded growth in metropolitan advertising revenue of 4.60% for October, to a total of $71.559 million, according to figures sourced by Deloitte and released today by Commercial Radio Australia.

Figures for the individual markets showed that Adelaide again led growth figures, reporting an increase of 11.82% to $6.598 million in October compared to the same month a year ago, while Perth increased by 7.12% to $9.980 million and Brisbane climbed by 6.16% to $11.267 million. 

Melbourne rose by 2.56% to $21.934 million and Sydney was up 2.77% to $21.780 million.

The financial year-to-date figures show growth across all markets with a rise of 7.66% to $267.104 million.  Adelaide was up 15.31% to $25.093 million; Perth was up 7.94% to $36.128 million, Sydney increased 7.82% to $82.215 million, Melbourne rose 6.44% to $82.159 million; and Brisbane rose 5.28% to $41.508 million. 

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.