WNYC Studios, producer of critically-acclaimed podcasts Radiolab, 2 Dope Queens, The New Yorker Radio Hour, and Here’s The Thing with Alec Baldwin is opening to Australian advertisers.

All thanks to a deal between the US-based podcast giant (which reaches more than 7 million unique listeners each month and Sydney-based Whooshkaa.

The WNYC Studios partnership grows the number of globally-popular podcasts available from Whooshkaa. Whooshkaa Founder and CEO Robert Loewenthal said his team was excited to represent WNYC Studios in Australia and the Pacific.

WNYC Studios is a subsidiary of New York Public Radio, a leading producer of radio and on-demand content, headquartered in New York City.

“This partnership will allow Australian listeners to hear targeted Australian content in the advertising space on WNYC Studios podcasts, and allow Australian advertisers to reach even more local podcast listeners,” Loewenthal said.

“We are proud to add WNYC Studios’ impressive stable of podcasts to Whooshkaa’s growing list, which includes shows from the Australian Radio Network, Wondery, Sky News, Fox Sport, the Sports Entertainment Network and more.”

Senior Vice President, Sponsorship at New York Public Radio Hal Trencher said the partnership would see both companies flourish. “Both WNYC Studios and Whooshkaa share an energetic and dynamic approach to podcast sales, pushing the boundaries of what’s possible in the podcasting industry,

“We are delighted to partner with them to better serve Australian advertisers and listeners alike.”