Will Survey 7 be radio’s second wave? Find out here, this morning at 9.30 | radioinfo

Will Survey 7 be radio’s second wave? Find out here, this morning at 9.30

Wednesday 04 November, 2020

Survey 7 Results now available here.

September’s Survey 6 was an aberration – at least compared to what Surveys 3,4 and 5 might have looked like, had they not been abandoned due to Covid-19. 
 
In Brisbane, Adelaide and Perth, which were barely affected by the virus, there were few surprises. It was almost as if there had never been a hiatus in survey results. Pretty much the same stations were jockeying for the same positions as they were in Survey 2, back in April. In Melbourne, however, which bore the brunt of the pandemic, listening habits changed dramatically. 
 
Melbourne experienced a wholesale shift in audiences, desperate for news about COVID-19, away from FM music stations to AM talk. And, while Sydney was less affected by lockdowns, like Melbourne, in car listening dropped as people began working from home and workplace listening increased accordingly.
 
Sydney listeners also gravitated towards AM talk stations due to the pandemic but the market leader, 2GB, had to contend with the departure of their biggest drawcard, Alan Jones, who posted a phenomenal last Survey (2) result of a 17.9 share for his “closing down” breakfast show. While NINE management would have been happy if Jones’ replacement, Ben Fordham, could have held a 12.0 share, he managed to return a 17.3. How will he go tomorrow? Is the honeymoon over or will he have wooed AJ's erstwhile lovers to his side?
 
Much has changed, for the better, since Survey 6 was released. New COVID-19 cases and deaths are down to a trickle across the nation, including Victoria. Borders and businesses are beginning to open up again. Consumers are starting to spend as the government forecasts a powerful economic recovery.
 
There are good signs for radio too, that revenues are on the rise again and the worst is over.
 
What will Survey 7, out this morning, tell us about where radio is heading? With the global uncertainties we face today, with or without the pandemic, will the trend towards news-talk stations continue or will listeners drift back to music and lighter entertainment?
 
Find out first, here on radioinfo from 9:30 am when we present, not just the shares, but the cumes and the DAB+ numbers too, as well as insights and analysis.

 

 

 


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1 Comments

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Anthony The Koala
5 November 2020 - 9:40am
Brief comments:
2CH:
For 2CH, it is ironic that its swansong ratings, the last as an AM music station, has increased to 5%. But how will it measure as a DAB+ only station in survey 8, if it will continue to participate in the Gfk ratings system.

2UE:
For 2UE, its ratings have barely changed. Given the highly automated nature of its presentation, it may well make a profit compared to higher ratings when it was a sports/talk and lifestyle channel.

SEN:
Not present in this survey, it has barely established. Wait for survey 8 and survey 1 in 2021.

2GB:
Market leader. With no weighting of Alan's program during survey 7, it was exclusively Ben's breakfast program. A minor drop from 17.3 to 16.1. Hope he can sustain it. Ray is the market leader in the mornings 17.2 and John is the leader in the evenings at 16.9.

Regards
Anthony of exciting Belfield
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