What You Think | radioinfo

What You Think

User Opinion Story
16 June 2021 - 10:07am
Thanks Des,

I just tend to think they need to soften the tone of the sell across the board more generally. It's probably true that advertising has tended to get more shouty in recent years, and we're probably getting a bit sick of it. Musical hooks, shouty voiceovers and unfriendly dominant undertones in the script reads, it's been getting on everyone's nerves lately.
Could this be Radio Self Sabotage?
Tim Williams
15 June 2021 - 3:07pm
Jordan Shanks "rising podcast and YouTube sensation", also known as Friendlyjordies .....
Really? It sounds like he wrote that description himself.
Friendlyjordies releases video of his producer’s arrest
Anthony The Koala
14 June 2021 - 1:00pm
Dear Mr St. John,
The FreeTV document about loudness has been archived at https://web.archive.org/web/20210318042401/https://www.freetv.com.au/wp-content/uploads/2019/08/OP-59-Measurement-and-Managemnt-of-Loudness-for-TV-Broadcasting-Issue-4-October-2018.pdf .

The reason for including this link is in case the original page at freetv is removed resulting in a 404 error.

Thank you,
Anthony of exciting Belfield
Could this be Radio Self Sabotage?
Ian Bruce Nicholas
14 June 2021 - 11:35am
Peter your comments about the Palmer advertisements are correct BUT Palmer is not identified in the commercial as a politician. So, suppose it was Sam Smith, Australian, who ran the commercial. Where does freedom of speech come in? If "Sam" is not a politician or even if he was a candidate some years ago - how is the commercial to be assessed? Who rules on what is acceptable in political radio advertising?
13 June 2021 - 9:19pm
This has been a huge problem in USA TV https://www.fcc.gov/media/policy/loud-commercials has legislation against it. In Australia TV has https://www.freetv.com.au/wp-content/uploads/2019/08/OP-59-Measurement-and-Managemnt-of-Loudness-for-TV-Broadcasting-Issue-4-October-2018.pdf

To overcome this problem there are loudness meters and processors which uses loudness control as compared to the volume readings. Loudness not only include the frequency response of the ear at different volume and also the psychological effect of volume which includes the average sound level prior to the ad and the add itself.
In the days prior to the use of audio processing the sound operator was trained to not blow the listeners out of the room. For example some classical music for example, fades away at the end, so the following announcement has to have the volume slowly increased.
Could this be Radio Self Sabotage?
Anthony The Koala
10 June 2021 - 11:35pm
Dear Mr St. John,
I used the hyperlink provided in your response, and the response was "not found". However the same information is at https://help.abc.net.au/hc/en-us/articles/360004041656-ABC-Digital-Radio-Upgrade-2021-key-dates-and-tips-to-help-restore-ABC-stations-on-your-DAB-radio. Hyperlink looks the same as yours, but this one worked.

Frankly, I could not perceive any difference in quality of the old ABC-fm at 70kbs and the 128kbs ABC-fm post kbs reallocation exercise.

Maybe you can comment on this. I compare the audio quality of the ABC-fm (92.9MHz) service and the DAB+ service.

Can you explain why I perceive the analogue service to sound more 'spatial' than the DAB+ service. By 'spatial' I perceive the analogue FM service to be more 'stereophonic' than the DAB+ service.

Is that due to the imperfections in decoding the L and R channels in the FM receiver resulting in minute phase differences in the L and R channels?

Listening to the spoken word channels, RN, ABC News and ABC Sydney (2BL) on DAB+, I don't perceive any perceptible change in quality.

Similarly, I don't perceive any noticeable difference in the auxiliary ABC music channels before and after the kbs reallocation exercise.

When comparing the sound quality of music from the ABC with a commercial station, one needs to play the same sound track. In addition the commercial stations may be adjusting the sound processors for their own particular sound. Even twenty years ago, 2SER-fm of which I was a former volunteer and part-time employed supervisor had an audio processor which could be adjusted or pre-programmed for spoken word, general programming, rock and classical music.

Overall I could not perceive the change in audio quality of the ABC's DAB+services after the kbs reallocation exercise.

I still say that the ABC should have planned its kbs per channel allocation at the start of DAB+ transmissions. Low kbs and/or mono for spoken word, slightly higher kbs for spoken word and music eg RN and ABC Sydney (2BL) and higher kbs for music channels.

It would spare any confusion experienced by listeners who may not be tech savvy in regards to setting up their receiver..

Thank you,
Anthony of exciting, practical and common sense Belfield
DAB+ reboot for ABC Sydney leaves listeners frustrated
Anthony The Koala
10 June 2021 - 7:36pm
I like to thank the author of the article averting the reader to the TGA's site in regards to the recent article by the TGA on an advertising campaign misleading the public about the numbers of adverse events related to both the Pfizer and Astra Zeneca vaccines, https://www.tga.gov.au/media-release/misleading-radio-messages-about-covid-19-vaccine-safety.

The TGA produces weekly safety reports on side effects on all medications. The following is an example of a weekly report as at 10-06-2021, https://www.tga.gov.au/periodic/covid-19-vaccine-weekly-safety-report/current .

Reports of side-effects of medications are updated as new evidence is reported.

You can trust the TGA for all medications that are prescribed and/or sold in Australia. It is the authority.

If you want knowledge on adverse effects on particular medications, the TGA has a database of adverse event notifications at https://apps.tga.gov.au/PROD/DAEN/daen-report.aspx .

Whatever side effects with whatever medication or combination of medications, search the database. BUT IMPORTANTLY, consult your concerns with an evidence-based Australian Health Practitioner Regulation Agency (AHPRA) -registered medical practioner, pharmacist and/or other AHPRA-registered practitioner.

Don't consult with online quacks and conspiracy people.

Having said that, I have two concerns about the medical authorities reporting the risk at press conferences and when interviewed on radio. I will also make a remark made by media commentators on various lockdown policies by the states.

First, we constantly hear of the very minute odds of extreme medical events such as the recent passing of a 52-year-old patient. Talk back callers have remarked "...it was nothing, a small sore, I'm 79..." or "...I was tired for a day ...".

We've also seen and heard celebrities such as radio and television presenters taking the "jab" and surviving in order to encourage the public to get vaccinated.

Whatever we do in life, there is always a risk associated with the activity. Walking to the shops, driving a car, having an operation, taking other kinds of medications.

The probability of each kind of activity is variable. The risk of sympatheteic opthalmia for a particular eye operation is one in fourteen thousand as per the 1992 High Court Case Rogers v Whitaker. The risk of dying on the operating table from a choleocystectomy is 0.5%. The risk of not taking the operation is much higher as the patient may die of sepsis.

Then the risk of clots from consuming the contraceptive pill whether for therapeutic or contraceptive purposes is two in ten thousand, https://www.tga.gov.au/alert/combined-hormonal-contraceptives. The latter risk is much higher than taking the vaccine.

It appears that people are prepared to take a particular medication with a higher risk of an adverse condition than the vaccine.

Thus, the magnitude of the adverse risk plays no part in deciding whether to take a procedure or medication especially if the risk is extremely minute.

Consequently, despite the authorities saying that the adverse risk of after taking the vaccine is very small, I believe that the authorities may well be playing the risk down no matter how true the minuteness of the risk.

There may well be a thesis in perception and irrelevance of the magnitude of risk in taking a particular medication and/or procedure. That is beyond the scope of this essay.

Consequently the medical authorities and media presenters must address the need to take the medication other than the small odds of an adverse reaction because people may not understand the magnitude of the risk.

I believe in the backs of minds of many people, are that "...I don't want to be the unlucky person who takes the medication and has an adverse effect..."

It may well be that people are making a well-informed decision based on the evidence but feel that they don't want to be the unlucky person who gets an extreme adverse event as exemplified by the death of a 52-year-old patient after taking the vaccine.

Remember the patient in the Rogers v Whitaker 1992 High Court case was not informed. Had the patient been informed of the one in fourteen thousand of developing sympatethic opthalmia, the patient may not have had the procedure, Rogers v Whitaker, (1992) 175 CLR 479, 19 November 1992, reference https://jade.io/article/67721 . The patient did not want to be the one in fourteen thousand had the patient been informed of the risk.

It may well be that people know the risk and either proceed with taking the medication or procedure OR don't feel unlucky.

The media may assist in the matter by asking the authorities which candidates are suitable or unsuitable for the vaccine and if there is ANY research on tests for suitability for a particular medication or procedure.

Finally when it comes to various state's policies on lockdowns it may not be as simple as saying the lockdown policies in WA and Victoria were damaging the economy and The Hon. Gladys Berejiklian in NSW is correct.

We may not be privy to the data held by the various state authorites. The Federal Government has controlled the number of people who can fly in and out of Australia. Australia is effectively a moat surrounded by water.

The Prime Minister is not in a hurry to open up Australia to more flights unless it is safe to do so , refs https://www.abc.net.au/news/2021-05-09/scott-morrison-australia-coronavirus-international-borders-shut/100127142 and https://www.abc.net.au/news/2021-04-18/scott-morrison-no-hurry-open-australian-borders-to-travel/100077086 .

Many commentators do not understand that various strains of the covid virus have different rates of infection and the aggressiveness of the infection. From a year 12 maths book, we learn that virus infections expand exponentially.

Already the authorities in NSW are concerned about a breach of lockdown of a couple in Victoria,




The oxymorinic thinking of the commentators is that they criticise the severe lockdowns in Victoria, yet they are concerned about the spread of the virus in NSW and Qld from the Victorian couple infected with the "Delta" breaching the so-called draconian Victorian lockdown.

The couple breached the Victorian state's locdown directive, the media commentators criticise the breach, and at the same time are concerned about the possible spread of infections in NSW and Qld.

There is a very good reason for the lockdown in Victoria as the particular strain detected is the "Delta" strain which is 40% more transmissible than other strains, https://www.abc.net.au/news/2021-06-06/delta-covid-19-variant-40-per-cent-more-transmissible/100194476

Consequently, the "Delta"-infected couple may have risk spreading the disease to NSW and Qld.

Media commentators cannot condemn the lockdown policy in Victoria while being concerned about a breaching Victorian couple inadvertendly spreading the virus. The NSW authorities are definitely concerned which means spending extra resources to monitor and control.

Thank you,
Anthony of exciting, critical and oxymoronic detection, Belfield
Grant Broadcasters pulls “misleading” Clive Palmer ads
10 June 2021 - 1:12pm
ABC information https://help.abc.net.au/hc/en-us/articles/360004041656-ABC-Digital-Radio-Upgrade-2021-key-dates-and-tips-to-help-restore-ABC-stations-on-your-DAB-radio

Did you notice any changes in sound quality, particularly in the car?
How does the quality, particularly the ability to locate the source of the sound on ABC Sydney when playing music recordings compare with the other music channels.

DAB+ reboot for ABC Sydney leaves listeners frustrated
Anthony The Koala
9 June 2021 - 2:26pm
It was amusing that after the adjustment to the ABC's DAB+ transmission facilities to find I was listening to JJJ when I pressed the preset on the receiver to RN.

For me, it was straightforward to rescan the receivers at home and in my car and reassign the presets to the latest transmission facilities adjustment.

It may not have been straightforward to rescan and re-assign the receiver's presets for those who are not so "savvy". It may well be the situation that the person who purchased the DAB+ radio needed assistance from another person such as a relative, friend or the sales person at the retail store with the "knack" (no, not the "My Sharona" knack) to tune DAB+ receivers.

The purpose of the readjustment of the ABC's DAB+ transmission facilities was to reallocate more kilobits per second ('kbs') per channel to music-oriented stations and less kbs to the spoken word, reference article and comments by Mr Alan Hughes/Mr St. John https://radioinfo.com.au/news/abcsbs-change-dab-digital-radio-quality-and-reducing-broadcasting-costs.

Consequently, the inconvenience required for this kbs reallocation exercise says that the ABC did not plan for kbs allocation of its channels since the commencement of DAB+ transmissions. The plan is simple, lower kbs for spoken word with the option to transmit in mono resulting in lower bandwidth requirement, and higher kbs where there some music and some spoken and much higher kbs for mainly music channels as exemplified by ABC Classic's increase from 70kbs to 120kbs.

Yet, when the commercial networks such as Nova and ARN adjust the kbs allocations of their flagship and auxiliary stations, there was never a need for receiver adjustment.

Go figure,

Anthony of exciting, compare-and-contrast Belfield

DAB+ reboot for ABC Sydney leaves listeners frustrated
Anthony The Koala
9 June 2021 - 2:03pm
According to the Siren Awards page, "...The Siren Awards promote and reward the commercials that stand out from the crowd, and the winner from each round becomes the judge for the next round. The Siren Awards are designed to attract the best radio creative in Australia....", reference http://www.sirenawards.com.au/about .

The advertisement has a typical classic structure of a message sticking into the mind of the consumer by repetition of the theme, that the product is "ugly, but good for you", then towards the end repetition "Steggles turkeys are good for you". The brand name is associated with goodness repeatedly.

Overall, it is an amusing advertisement and may well generate sales.

At same time, should we consider whether heavy campaigns and whether one advertisement would fit into all kinds of formats?

First if the advertisement is repeated constantly, would the campaign be detrimental.

Second, the one size fits all approach to campaigns may not work when the background music is not suitable for the particular format, ref: https://radioinfo.com.au/news/could-be-radio-self-sabotage . In this article the author remarked that the background music in advertising clashed with the format of the station ("Buddha" on DAB+).

The Steggles campaign may well be suitable for Nova 96.9 or The Edge (96.1) , but not Smooth or "Classic Hits 2CH".

Then consideration must be made of whether the advertisement may induce listener fatigue and backfire against the advertised product.

It may well be that science can determine whether the campaign is effective in measuring the effectiveness of an advertisement.




Ultimately the "proof in the pudding" is whether the vendor's sales are are increased as a result of the campaign, whether the campaign is not suitable for the format or repeated constantly.

At the same time, for listeners to a particular station, will the constant campaign be a turn off resulting in fewer listeners?

Thank you,
Anthony of exciting, dynamic and analytical Belfield
The real power behind great radio ads


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