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What You Think

User Opinion Story
Anthony The Koala
2 November 2020 - 2:59am
The PMG, the original name for Telstra and the Australian Post Office was always a pioneer in the distribution of radio and TV content.

As an example, the PMG and then the telecommunications offshoot, Telecom Australia pioneered the distribution of digital distribution of ABC-FM's source signal from the Adelaide's Collinswood studios to the rest of the country. The stereo signals were converted to digital and coded via pulse-code modulation. Obviously there were repeaters and amplifiers.

Since the establishment of ABC-FM in 1976, very few people would have realised that the signal was an A to D and then D to A. This was long before the launch of Aussat in 1986 as a method of distribution of program material and very long before the use of IP streams as a method of conveying audio and video information.

Thank you,
Anthony of exciting Belfield

Telstra to Transform Australian Radio Distribution
30 October 2020 - 4:52pm
Thanks for the comments on this report.

Just to clarify, all the speakers in this session did acknowledge DAB+ as an important platform with ongoing commitment to it, but this particular initiative was the new thing that supplements DAB+ and analog broadcasting.

Sorry that this point was not clear in the report.
Big plans for Community Radio to expand to digital platforms: CBAA Conference
30 October 2020 - 4:48pm
The industry continues to push internet listening and continues to ignore DAB+. I really don't get it. Pushing your listeners online is going to backfire big time. Once you start streaming radio you realise there are literally thousands of other stations out there. You're basically asking your audience to go out and find something better. The only radio I stream are overseas stations because they are for the most part better than commercial radio in this country at least. The choice on FM in this country is so limited that DAB+ is the only way to provide the listener with the choice of formats they want, without pushing them onto the internet where they will go elsewhere. The other drawback of course is the data usage, dropouts and fiddly experience changing stations while driving. All issues that DAB+ addresses in some way. It seems both commercial and now community radio in this country are ignoring DAB+ and pushing internet listening platforms - I suspect they will live to regret it. Big plans for Community Radio to expand to digital platforms: CBAA Conference
30 October 2020 - 1:04am
When ever there are conferences which talk about streaming, smart speakers etc, these systems provide incomes for the telcos and search companies. I am yet to see the itemised capital and operational costs to broadcasters to provide the path between the station and the listener's ears. I am talking of the cost to the broadcaster and the individual cost to the listener particularly if mobile broadband is accessed to obtain the signal.

Broadcasters particularly country broadcasters need to be aware that transmitters produce a wide area coverage area without holes in it, where as using mobile broadband the base stations have a typical coverage radius of just 10 km so holes in coverage are common particularly when the listener is in vehicles.

Some community broadcasters have provided invaluable coverage during bushfire emergencies, which will not be heard when the fires cause blackouts not only for mobile phone base stations which can also be burnt down but also to smart speakers when fibre to the node and wireless NBN is deprived of mains electricity.

Lastly Podcasting can be like going to a library and selecting a book or program. How do you know what is popular at the library? You hear about it on the radio which is also the case for podcasts. Isn't live streaming just like broadcast except that in streaming each listener must have their own individual signal to and from the station? Those who can remember the radio cassette, know that live radio can be recorded for later replay. Computer memory is very cheap and needs to be included in digital radios to perform the same function.
Big plans for Community Radio to expand to digital platforms: CBAA Conference
Anthony The Koala
29 October 2020 - 11:51pm
When the article said that community radio will expand to digital, I was disappointed that the term 'digital' was limited to IP radio.

I was expecting the article to be about community radio's expansion via DAB+.

By consuming radio whether community, ABC, SBS and commerical via IP radio means an increase in data consumption.

Why pay for additional data consumption via IP when that does not apply to listening to broadcast media via AM/FM and DAB+. Maybe that explains why Telstra's logo appears in this article.

Thank you,
Anthony of exciting Belfield

Big plans for Community Radio to expand to digital platforms: CBAA Conference
Anthony The Koala
29 October 2020 - 11:45pm
Does that mean that Mr Olds will be leaving ABC News?
Thank you,
Anthony of curious Belfield
The Two Murray's are back
28 October 2020 - 9:13am
If we're going to "Make Radio Great Again" we need to be brave enough to call it "Radio". MAGA: Make Audio Great Again
Anthony The Koala
26 October 2020 - 7:20am
A couple of discrete points on logos. The emphasis is that the logo must be simple and any additional graphic elements must have a nexus with the products and/or services.

First, when it comes to trademarks, seek legal advice from a legal practitioner on registering the logo with IPAustralia as a wordmark and/or logo.

Resemblence of logos used by different entities.
Some logos for different entities may sometimes bear a resemblance to each other. One of my physics lecturers at Macquarie University in the late 1980s was a physicist in the radio-physics division of the CSIRO. At the time in the late 1980s, my lecturer remarked that the CSIRO logo resembled the Coles logo rotated 75 degrees.
Example of Coles logo in the late 1980s https://cdn2.search.ipaustralia.gov.au/525381/TRADE_MARK/T21360459/1.0/T21360459.LARGE.JPG.
Example of the CSIRO logo in 1989, https://cdn2.search.ipaustralia.gov.au/484806/TRADE_MARK/T21402810/1.0/T21402810.LARGE.JPG.

Today, Coles' logo as displayed on its websites and grocery stores is not a wordmark, but a a 'fancy' stylized trademark devoid of any additional graphics, https://cdn2.search.ipaustralia.gov.au/1579646/TRADE_MARK/T20120669/1.0/T20120669.LARGE.JPG . For those pedants, Coles has other registered trademarks.

The CSIRO has wordmarks and trademarks for various classes of goods and services. The most commonly seen logo consists of "ENDLESS-BELTS & DOT FORM MAP,AUSTRALIA,STYLISED IN DISC" reference https://cdn2.search.ipaustralia.gov.au/1470262/TRADE_MARK/T20109245/1.0/T20109245.LARGE.JPG

For most people, Coles has brand recognition without any additional graphical features.

In a similar vein, the currently-registered logo for 2CH is very similar to 2SM's (and other related stations eg 3XY) logo of the late 1970s with the vinyl disc enclosed in denim with an open zipper revealing a vinyl disk.

2CH's currently registered trademark

2SM's (similarly 3XY's) logo,

The particular registered logo for 2CH has not been seen on its website. It certainly reflects the "hits and memories"/"classic hits" format. The currently used logo's diagonal ribbon does not tell me about the format.

In contrast, the last registered logo TM NUMBER 586383 incorporated the Harbour Bridge in the "H". During broadcasts, it would say "Classic Hits" as if 2CH's callsign stood for "classic hits" when it originally stood for CHurch.

Nevertheless, in an earlier era, during the 1970s and 1980s, 2CH's logo depicted the Harbour Bridge in the H of 2CH. At that time they would announce CH as the ";...beautiful City on the Harbour....:". Again CH stood for CHurch.

Thus the logo's H turned into the Harbour Bridge, the beautiful city on the harbour was a nexus to its beautiful music format.

Now its currently-registered 'denim covered vinyl record' logo which is not used is certainly apt for a classic hits format, the music of the 1970s, 1980s and occasionally the 1960s whose music was recorded, pressed and played from vinyl instead of CD or other digital formats. Great association of the logo with music, but will the targeted audience remember the 2SM logo and associate this logo with 2SM?

On the Australian made logo and it's use on goods made and grown in Australia, the logo must link with the product or service. The yellow-coloured line-drawing of the kangaroo certainly identifies goods made or grown in Australia. The kangaroo is Australian and its association is about Australian goods and/or services.

Unfortunately the graphic display of the new AU logo looks disorganized. Unless one is a botanist looking at a wattle flower under a microscope, the ordinary person without a micrscope would not associate disorganisation with the underlying products or services.

AU is a graphical pun on the chemical symbol for gold, Au and the gold-coloured dots. A reasonable person would not identify the AU logo with Australian goods. That is, the logo does not say it's Australian.

The NBN logo has radiating series of dots in the shape of Australia. It says Australia's telecommunications is being covered by a broadband network.

Returning to radio stations, this time the MMM trademark. The currently registered logo originated since the start of MMM. The winged person playing a guitar connotes images of Kiss (ok the members of Kiss were not dressed with wings) and other rockgroups with extravagant costumes. The MMM callsign is described as "INVERTED V & OBLIQUE STRIPES IS MMM" in the IPAustralia database.
source: https://cdn2.search.ipaustralia.gov.au/657623/TRADE_MARK/T21452991/1.0/T21452991.LARGE.JPG

While the abovementioned registered logo is not used, the formerly described MMM as "INVERTED V & OBLIQUE STRIPES IS MMM" " is now more accurately described as "STRIPE,ZIG-ZAG,EXTENDED IS 3 LTR M'S,INTERLOCKING". That is the MMM callsign is described now as three interlocking letter Ms (plural, not M's which is possessive).
source: https://cdn2.search.ipaustralia.gov.au/991342/TRADE_MARK/T21365765/1.0/T21365765.LARGE.JPG

In this situation, the currently used logo may not be a wordmark, but does not have any additional graphics such as a winged person playing the guitar. The MMM is self explanatory.

Conclusion, logos don't have to be fancy as demonstrated by the Coles name. The logos should not resemble other entities even if the entities don't belong to the same class of goods and services. The similarity between the Coles/CSIRO logos of the late 1980s did not endure.

Nevertheless, if a business has to use additional graphics other than the name of the name of the business must have a nexus between the graphic elements and the business.

2CH managed that with the 'H' made into the Harbour Bridge and identifying it with Sydney, the beautiful harbour, beautiful music format and its 'easy listening' format. A diagonal ribbon does not identify the format. Yet its 2SM-style logo is apt for the era of the 1960s to 1980s. BUT it's not being used now even for its DAB+ station.

The MMM logo with its winged person playing the guitar identified the kind of music played by rock bands. OK Kiss were not dressed like the person depicted in the logo. Today the remnant of its 1980s logo is the style of the "INVERTED V & OBLIQUE STRIPES IS MMM". It is simple.

In sum, a simple form of logo will identify the business. Any additional graphics must link with the products and/or services.

Thank you,
Anthony of exciting Belfield
Your Logo Says A Lot About Your Station….and It May Not Be All Good
Anthony The Koala
24 October 2020 - 5:20am
I will first give my opinion of SEN1170 then my idea of a fate of 2CH on DAB+.

First SEN1170's overall 'sound' is certainly more exciting than the former 2UE's, Magic1278's and 4BH's "Talking Sport". SEN in Melbourne had a rating, typically 3% while Talking Sport (1278kHz) was rating anything between 0.3% and 0.5%.

To illustrate SEN's lead in program is local compared to "Talking Sport's" 0000-0530 from London. This suggests an audience preference for local content. A good lead into breakfast should produce good ratings.

The fruits of the change in programming should start from the 8th Survey for 2020 and 1st survey of 2021.

Suppose the 7th ratings survey show an increase in 2CH's listenership compared to survey 6, you will wonder whether that will transfer to 2CH on DAB+.

In order to make a valid comparison between AM/FM and DAB+, the GfK organization should present the DAB+ ratings in the way as the AM/FM stations. Why present the data for DAB+ stations in cumulative audiences. It is confusing compared to the tables of percentages broken by age group and time of day. It would be easier to compare say a particular station on the AM or FM band to its DAB+ equivalent. So if the broadcasting station chooses to participate in the GfK ratings system, then the GfK organisation can compute an equivalent rating score combining AM or FM and its DAB+ version. GfK could also produce a table like the AM/FM stations for DAB+ stations only.

Given that 2CH is now a DAB+-exclusive station, it would be confusing looking at cumulative results. It would be easier to see whether the audience has moved from AM to DAB+.

Better still, why not present the ratings of all stations AM/FM and DAB+ in both percentage by age group and time of day and cumulative numbers?

Presenting data in all formats may well assist the sales department in selling advertising time because they're better informed.

A few weeks ago, there was as report that the ABC-me (channel 23 on FTA) rather than ABC(main) was to broadcast selected sporting matches and the assumption was that it was too hard for the average viewer to select 23. Yet at the same time there are many channels on Foxtel compared to the 29 FTA channels and people have not had a problem selecting the particular Foxtel channel

I should think that it should not be difficult for the reasonable person to change to DAB+. By selecting 'alphabetical' channel order, 2CH will be amongst the AM and FM broadcasters starting with '2'.

Finally, what I see for 2CH as a DAB+ I said before, it is rare for live presentations on the DAB+, except for ABC Jazz, Double J, Coles (https://radioinfo.com.au/news/coles-radio-features-live-show) and Kinderling. I would not be surprised if by 2021, 2CH will be mainly voicetracked. Will Chris Kearns' 1900-0100 request program be 'live' where the listener can call 2CH (DAB+) anytime on 1300 13 1170?

My thoughts,
Anthony of curious Belfield

1170 SEN Sydney is onair, but what's next for 2CH
Neil Docherty
23 October 2020 - 12:40pm
Their website has not been updated.....still showing Classic Hits...no mention of SEN or sports? 1170 SEN Sydney is onair, but what's next for 2CH


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