What You Think | radioinfo

What You Think

User Opinion Story
Eugene Delargy
18 March 2021 - 6:51pm
What a joke these regional "surveys" are.

Nothing more than a phone poll.

No 15min data, only the station you listened to the most. Doesn't capture those who tune between stations.

Amusingly, neither Xtra, CRA, SCA or anyone seemingly realised that 4KRY had 'moved' a whopping 9Mhz on the survey tables.

The once great, local FM that began as Power FM when owned by APN owned the station (along with original licensee, 4SB) has always been on 89.1.

The Kingaroy licence area as featured may encompass or skirt close to many towns, however, those south of the Bunya Mountains listen to Toowoomba. North of Murgon is Gympie. Biggenden is connected with Maryborough and Bundaberg and the other North Burnett towns of Eidsvold, Mundubbera, Gayndah likewise to the coastal cities. 4BU’s daytime coverage is great and the FM reach of Kingaroy is limited to the north.

The lack of competition in the market sees Hit 89.1 retain #1 b'fast despite the resignation of Hamish Carter when he was offered an insultingly short one year contract who had been piped in to Kingaroy from Toowoomba since late 2001 when then RG Capital dismantled the once wall to wall local Power FM 89.1.

Perhaps those called by Xtra still think Gabi is in Toowoomba rather than Townsville where a state based bfast show originates?

Why on earth would any commercial station remove local breakfast where up to 80% of revenue can be banked by 9am?

Unpublished station share is at a record high for Kingaroy: 36.7%.

That’s a lot of people who enjoy the local community station, Crow FM. More than the combined share of the two commercial choices. Speaks volumes for how Kingaroy is poorly served by the two commercial licensees.
Cliffo & Gabi hit it off in Kingaroy's first survey for 4 years: Xtra Insights
Eugene Delargy
16 March 2021 - 4:52pm
And…

Nine owns NTD in Darwin, no change there and will continue sat distro via Imparja, so no idea why WIN would provide sales representation in Darwin where they've never owned a licence.
NIne ends its relationship with SCA and joins with WIN
Eugene Delargy
16 March 2021 - 4:51pm
"and provide a sales representation service for Nine in Northern NSW and Darwin for a period of time."

Hang on, Nine own NBN in Northern NSW and NTD in Darwin.

WIN owns NRN in Northern NSW.

So will WIN "for a period of time" be selling both NBN and WIN air time in Northern NSW?

What does the ACCC have to say about this?

NIne ends its relationship with SCA and joins with WIN
David
16 March 2021 - 6:35am
When it comes to radio listening habits in the home, I think single people tend to turn the radio on first thing in the morning before finding something else to do during the day and often listen late at night before going to sleep. Couples tend to interact with each other first thing in the morning and late at night but often listen to the radio during the day during their time alone.

Breakfast radio has always been traditionally skewed to appeal to the solo listener during the morning commute, whereas workday morning programming shifts towards appealing to groups of listeners in the company of others.
2GB and 3AW's secret to success: Number 1 Bookends
Anthony The Koala
13 March 2021 - 5:26pm
The words in the above article says it all. Mr Brennan had an innate sense of what makes great radio. In a video tribute to Chris Smith, Mr Brennan comments on what makes a great broadcaster. Amongst the attributes are: listening to the caller, empathy with the listener, living and reading the news.

Furthermore, according to Mr Brennan, a great broadcaster works in a personal medium and that managers must not treat their audience as a demographic.

Ref: https://www.youtube.com/watch?v=_mz49dPeUs4 at about 2 min 17 seconds.

Since it is rare, according to Mr Brennan that managers go outside the demographic, one can only speculate how the radio medium can survive in the future and how flexible managers can 'deviate' from the norm.

In the late 1950s and early 1960s, the audiences for radio serials and quizzes changed to television. In order for the radio medium to survive, radical changes were need to change the format. It was a two-edged sword, the format changes were going succeed or fail. With some inspiration from the US programming methods during the 1950s and 1960s, Mr Brennan adopted top 40 and talk programming for local 'conditions'. It worked and many stations followed 'suit'.

Given that Mr Brennan had the innate knack for what is a great broadcaster, then based on the video, it did not require looking at a broadcaster conforming to a demographic.

May Mr Brennan's soul, and all the souls that have gone before him rest in peace. May perpetual light shine upon him. Amen.

Thank you,
Anthony of Belfield
"Brenno" tribute page starts with Ray Hadley and Nine Radio Boss Tom Malone
Eugene Delargy
12 March 2021 - 9:20pm
It's not surprise the Camerons' digital station has made it to Mandurah.

The Camerons' own 9.52% of West Coast Radio.

Let's hope that's where it ends. West Coast Radio is a fantastic independent radio business. We need more of them in Australia for diversity of ownership to keep the industry alive & vibrant.
The South West is about to get some hot country
Anthony The Koala
12 March 2021 - 1:21pm
While not a Melbourne listener, I was able to listen to the online version of 3MP at https://3mp.com.au/aceplayer.php .

Nothing wrong with the music, comparing it to similar formats in Sydney, 3MP is a hybrid of WS-fm, Smooth and 2CH (DAB+).

The music could best described as music that is not in high rotation of the other stations BUT at the same time, it was the music that were the hits of their day. For example Maria Muldaur's "Midnight At The Oasis", and Bill Withers' "Ain't No Sunshine".

Methinks, what is the meaning of "easy listening" or "relaxing" music or even "beautiful music". It is not a specific genre of music or even bossa nova or Latin-American covers of popular contemporary music as in the latter category.

Easy listening and relaxing could also include performers such as "The London Symphony Orchestra" albums including "London Symphony Orchestra plays The Rolling Stones" and "Essential Classic Rock", Walter Wanderley, Andy Williams, Julie London, Edmundo Ros, Enoch Light, Lawrence Welk and 101 Strings.

I could also include in the definition of easy listening or relaxing, Duffy, Katie Melua, Eskimo Joe, Human Nature, Max Merritt (with or without the Meteors), Rob EG, Macy Gray as easy listening or relaxing. Stretching out, the definition of easy listening, I could also stretch the definition to include 1990s Euro-Dance music from the Visnadi Brothers - Corona, Livin' Joy. May I add artists from the album "Saint-Germain-des-Prés Café The Must Have Cool Tempo Selection from Paris" , reference https://www.discogs.com/Various-Saint-Germain-des-Pr%C3%A9s-Caf%C3%A9-The-Must-Have-Cool-Tempo-Selection-From-Paris/release/3214108

But I bet you none of the listed artists will get airplay. I consider all the examples listed in addition to the music played on 3MP as easy listening/relaxing/beautiful music. They're on my mp3 player.

Thank you,
Anthony of exciting, dynamic and easy listening Belfield
3MP is back in the Melbourne market
Anthony The Koala
11 March 2021 - 11:54pm
Some discrete remarks:
2GB: The market leaders are Ben Fordham, Ray Hadley and John Stanley (evenings). For breakfast, Ben's audience can hold its own and increase market share from former broadcaster Alan. Ray has always been the market leader for mornings while John has a market share of at least 20%, a greater share.

2GB's demographic: People aged between 18-24 have more than double the market share of the 25-39 age bracket at 6.5% and 3.1% respectively. It's quite odd.

2BL (ABC Sydney 702): Consistent ratings of approximately 13% across all programs with "The World Today", James and RIchard achieving a 5% (approximately) margin over Deb and Jim on 2GB.

SEN: Debuted with 0.4%. Suppose that ratings reached its Melbourne sibling stations at 3% (2.8% this survey), if SEN (Sydney) does not increase its market share, would this station be another 2UE when it was talking sport? Put it another way, is SEN's business model of being a radio station in its own right and a program supplier to other stations sustainable? Cannot comment on the listenership of Sydney's SEN Track (1539kHz).

Participants in the survey: 87.1% of the total audience participated in the survey. What comprises the other 12.9% in this survey? 2SER-fm, 2SM, other community?

Thank you,
Anthony of exciting and dynamic Belfield who can read and interpret data from a table.

First radio ratings survey results for 2021
StJohn
11 March 2021 - 2:53pm
“Car sales recovered strongly in the last two months of the year as a result of consumers buying new vehicles for domestic road trips. This contributed to a total of 700,000 new vehicles with DAB+ on the road during 2020,” Ms Warner said.
So why aren't the broadcasters promoting listening to DAB+ in cars?
Double J and Coles Radio at the top, 2CH drops: DAB+
John P
11 March 2021 - 2:01pm
Following on from your report on Newcastle radio ratings, it seems like 2NURFM (which would take most of the 25% "other") is likely out rating the commercials in Newcastle.

With official market leader, 2MMM, sitting on 17% , 2NURFM would be at around 20%, I would estimate (given "other" is 25%). That would put it in the lead in most shifts and neck and neck in breakfast with 2MMM.

Quality local announcers in key time slots, good music mix, interesting and entertaining talk added in, quality national and local news services make for a good Newcastle fit. Tune in via the app (or online) to breakfast and drive and you will see what I am saying.

Newcastle Live Radio is still in test mode but is airing a couple of regular programs (mornings and Drive) and local and national news on the hour (local first) But it is only online / on an app. And that is still a handicap to overcome, even in this digital age.

But 2NURFM is the real #1 rating station in Newcastle. And that is amazing to think that huge network owned stations with all the resources that that brings are being beaten by a local community station with another local online station taking some audience as well.
Triple M Newcastle the runaway leaders: GFK Survey

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