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What You Think

User Opinion Story
19 March 2020 - 6:35am
Thanks for the question George. Pat has sent this information to assist you.


The historical research information goes back to the 1920s.

In 1927, Roland Vaile reported in the Harvard Business Review that companies who advertise the most experienced the biggest sales increases

In 1949-54 and 1958-61 Buchen Advertising study showed sales and profits dropped when advertising was reduced and continued to lag for several years after the recessions ended.

Studies by the American Business Press examined the relationship between advertising and sales in 143 companies during the severe 1974-1975 downturn

They found that companies that did NOT CUT ADVERTISING either year had the highest growth in sales and net income during the 2 study years and the following 2 years.

1981-82: McGraw-Hill Research showed firms that maintained or increased ad expenditures averaged significantly higher sales growth during the recession and for the following three years.

In both the 1974/75 and the 1981/82 recessions there were long-range advantages of keeping a strong advertising presence.
Companies that cut advertising in 1981/82 increased sales by only 19% between 1980 and 1985.

Companies that continued to advertise in 1981/82 enjoyed a 275% sales increase.
Radio Sales in the Time of Coronavirus
Anthony The Koala
18 March 2020 - 2:09pm
It is ridiculous reducing AM, FM and satellite radio by mere software upgrade. That is the potential to receive AM, FM and satellite radio is still there but the user cannot access. This is regress not progress imposed by Tesla rather than being requested by Tesla customers.

This is my speculation, that the radio unit installed by Telsa must be a software defined radio ('SDR'). In a simple explanation, instead of placing components specific to a frequency band, the software defines the demodulation and decoding of the radio signal.

I first discovered SDR while experimenting with a USB TV Tuner dongle. Using the 'primitive' software supplied with the USB TV Tuner, one could change the frequencies from as low as 30MHz and choose a particular demodulation such as FM. In addition the bandwidth of the filters could be altered. One could choose frequencies such that one could listen to narrowcast FM services provided by Languages Other Than English ('LOTE') radio stations.

Thus it would not surprise me that DRM could be programmed into the Tesla's head unit.

It's a stupid policy to reduce the number of services to IP-based streaming services including VOD. IP streaming is dependent on a data plan with the ISP.

Note that satellite radio in the US is a subscription service.

We've also read and learned from commentator to this site Mr StJohn that satellite radio as used in the US is dependent on the car's dipole antenna not being in direct line of site of the satellite by obstructions such as trees and rain. Dipole antennas have less gain than a parabolic dish. Mr StJohn mentioned that for moving transport carriers such as cars and ships, parabolic dishes require a servo system moving the dish towards the satellite's direction.

Then if Tesla wish to expand to include 5G, the issue then becomes the ability of the radio receiver to decode 5G signals in environments such as a brick wall that may attenuate the 25GHz signal.

Therefore, even though AM and FM is 'old' technology, it certainly can be heard if there is something between the tx and rx such as rain, tree and a brick/concrete wall. For the latter, the signal may be able to go between the steel-reinforcing bars.

Thank you,
Anthony of collegiate Belfield
Tesla upgrade dumps radio
17 March 2020 - 5:16pm
Great article. I wonder if you can share the citations for the "research shows" part? Radio Sales in the Time of Coronavirus
17 March 2020 - 4:51pm
Well AM radio has been around 100 years. How long can it go on? Tesla upgrade dumps radio
17 March 2020 - 4:48pm
Licence goes to the highest bidder !
Whatever happened to "fit and proper person " to hold a licence?
All those weeks sweating over licence applications to show station was worthy of licence renewal !!!
The last new metro stations based on the "fit and proper person" test aka "the beauty parade" of which I'm aware was for the first round of FM stations that went to air in 1980.

Perhaps based on the maxim of "money talks and BS walks," the next rounds of FM stations (Nova, Vega) were simply auctioned to the highest bidder. That's the simple/short answer. In reality it's much more complex than that. Technically, even the highest bidder could be knocked back if they were deemed to be an unfit and improper person but no one has failed that test yet.

There were also some AM to FM conversions which were mostly "silent auctions." - Ed.
Applications open for high-power open narrowcasting licences
14 March 2020 - 1:33pm
This transmitter will cover our now disused analog TV channels 0 - 2 which could be used for Digital Radio Mondiale+
German company RFmondiale make a 6 channel DRM+ modulator. This means that the above transmitter could transmit 18 x 48 kbit/s radio programs. The highest power transmitter is capable of covering a radius of 100 km when the antenna is mounted on a main station TV transmitter tower. This band contains 168 DRM+ transmission channels compared to DAB+'s 8.
The signal loss through the atmosphere which is not blocked by obstacles or the horizon a quarter of the radiated power is required when compared to DAB+ or half the power of FM. Not reducing the radiated power means that it will fill in shadows better.
GatesAir expands Maxiva transmission family for DAB+
14 March 2020 - 8:50am
Rocknews, thanks for your comment, which deserves clarification, so as not to do an injustice to Ulrik Haagerup.

He did indeed make the point that he was not advocating 'good news' stories or negating the importance of news values, he was just urging stories to be well rounded. For example, if there are stories with angles such as 'Deadly Corona Virus' they should also carry the information that the virus is not deadly to more than 80% of people who catch it, and that this should be in every story. We took it to be his main point.

We assumed the normal protocols of journalism to be a given, but you have rightly pointed out that we should have made mention of them in the story for our own well-rounded reporting.

Thanks for pointing it out. We will amend the story accordingly.
The picture is wrong, we are leaving out some important aspects of news: Ulrik Haagerup, Constructing Tomorrow's News
Anthony The Koala
13 March 2020 - 5:41pm
This article raises the issues that journalists must ask questions in the medical event described by the WHO, as a pandemic, https://www.who.int/dg/speeches/detail/who-director-general-s-opening-remarks-at-the-media-briefing-on-covid-19---11-march-2020.

On the 12th March 2020, the SMH reported that the the Chief Medical Officer of NSW, Dr Kerry Chant said that 1.5 million in NSW may be infected with the COVID-19 virus. The SMH is not the only source. The ABC's radio and ABC24's reported this.


The figure of 1.5 million people in NSW being infected is staggering. NOT ONE JOURNALIST FROM THE MEDIA ASKED THE QUESTIONS: (i) How long will it take for 1.5 million people to be infected and (ii) what are the risk management procedures to avoid being one of the 1.5 million people.

For example "The Drum" 12-03-2020 on ABC-HD and ABC24 had two professionals; a GP Dr Mukesh Haikerwal, and a biological mathematician Prof. James McCaw from the University of Melbourne. The latter was an expert in the mathematical modelling of the spreading of diseases, source https://findanexpert.unimelb.edu.au/profile/4554-james-mccaw .

Mathematical modelling of disease is an important discipline assisting heads of health departments and hospitals in planning and dealing with the COVID-19 virus.

While "Fitzy" and "Whippa" asked Dr Rochford such questions, the panel of "The Drum" failed to ask in-depth questions to the expert number cruncher and advisor to health departments.

When the number of infections increase, it will be impossible to report all incidents if there is expected to be 1.5 million infections in NSW alone as reported to the SMH and ABC by the NSW Chief Medical Officer.

According to the SMH report, the cause of an infection will be by an infected person making contact with two people. Then those two infected people will each infect two people. The pattern repeats until 1.5 million people are infected. While it was possible to report incidents of infection at a hospital, aged care facility or school or people arriving from high-risk countries infecting others,as the number of infections increase, it will be impossible for the media to report the all incidents of infection.

However it does not abrograte the media's responsibility on the current COVID-19 situation. In addition from "Fitzy and Whippa" show, there have been questions and answer sessions on other stations including the various presenters on 2GB and 2BL (ABC702) and RN.

To illustrate "Fitzy" in the above transcript asked Dr Rochford that it is unknown when we will "...come to the other side..." of the disease.

Nevertheless the media failed to ask the questions to the NSW Chief Medical Officer how long will it take for an infected person to infect two people and how close must these two people be in contact with the infected person.

One method of minimising risk is to wash hands thoroughly for the duration of two renditions of "Happy Birthday" is a start to minimising the risk of infection.

Another way of minimising risk of infection is to avoid attending non-essential gatherings greater than 500 as mentioned on Richard Glover's program on 2BL (ABC702) at 1606. At 1634, it was Sydney's Royal Easter Show in April has been cancelled.

In general at 1700 on ABC News,the Federal Government through our Prime Minister on advice from senior health chiefs informed the nation to not attend non-essential mass gatherings of 500 people or greater. That too is also a start.

But in the normal discourse of transacting with others via public transport, being in a queue, going shopping and other kinds of human transactions, the media failed to ask questions on (i) how close and (ii) how long contact between one person and another person in order to minimise risk.

When it comes to the normal discourse of life, it is not enough for the NSW Chief Medical Officer as per SMH report and ABC reports of a typical infected person experiencing mild symptoms.

People live in households whose other occupants are more susceptible to being affected by the virus such as those with heart disease, blood pressure, diabetes OR even being a frail aged person.

Consequently journalists must ask the questions about minimising the risk of infection when it comes to (i) distance between people and (ii) duration of contact with other people in the normal discourse of life.

This is especially so when households may consist of healthy people and those aged frail people and/or people with existing conditions.

Thank you,
Anthony of Belfield
Dr Andrew Rochford tells Ftizy & Wippa "We need to buy time" on coronavirus
13 March 2020 - 8:26am
Assuming he has been quoted accurately, this is a surprisingly simplistic view from Haagerup.

There are many reasons behind the decline in trust of news media including the rise of social media, constant attacks from politicians and the media's disinclination to defend itself. Negative news is reported because that is what the public wants to hear/read. We live in an era of measurable audience engagement and the harsh fact is that people do not consumer 'positive' news as voraciously as they do the harder stuff.
The picture is wrong, we are leaving out some important aspects of news: Ulrik Haagerup, Constructing Tomorrow's News
Neil Docherty
10 March 2020 - 10:48pm
2UE missing from the ratings list?

Yes. The article states: NINE Entertainment
NOTE: The stations last known as Macquarie Sports Radio have declined to participate in this survey but have promised to make a come-back in the next. Ed.

Analysis: Survey 1 2020


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