What You Think | radioinfo

What You Think

User Opinion Story
Eugene Delargy
11 March 2021 - 10:12am
Sydney's SEN on AM 1170 and digital has a cume of 53 000.

2CH on digital only is still in front with 63 000 cume.

Croc need to invest in marketing for 2CH, not only external visibility but give the audience inexpensive yet suitable digital radios. SA FM did it successfully in the 80's, same can be done in 2021.
Double J and Coles Radio at the top, 2CH drops: DAB+
StJohn
8 March 2021 - 3:15pm
Ingram,
The problem with DAB+ is that it is the highest frequency used by broadcasters and as a result has the smallest coverage area.
There are only 8 transmission channels available in Australia because the rest are used for television. This means that high powered DAB+ transmitters must be at least 335 km apart when the content is not identical. Remember that the ABC has local radio which has unique programming per area as does commercial radio for advertising and some program content.
The big advantage of DAB+ is that it can carry 18 programs on a single transmitter. In country areas where is the advertising to pay for 18 programs?
By comparision Digital Radio Mondiale can be transmitted using the old now vacant TV channels 0 - 2 which contains 208 transmission channels enabling much greater geographic diversity. Each transmission channel can carry 3 programs. There is now a 6 DRM+ modulator which can carry all of the 18 ABC/SBS programs on a single transmitter per site and a much bigger coverage area.
Weekly listeners for DAB+ exclusive radio stations climb to 2.35 million: GfK
Eardrum
8 March 2021 - 10:37am
I often see stats comparing personalised and dynamic audio to a "standard ad." What are these "standard ads" and can we hear them? Because if they're anything like the typical ads heard on Australian radio, I'm not surprised a little more relevance helps it perform better. But if you REALLY want to see some brain activity, test an ad with cut-through creativity, relevant cleverness and long term branding. ARN's neuroscience-backed Dynamic Audio provides even more world-first opportunities for advertisers
macadamia
7 March 2021 - 7:55am
John Laws is making comments like that everyday. It is time for him to go. It is time for Bill Caralis to listen to what actually happens on the Super Network. John Laws and 2HD breach radio code on suicide
richard27
6 March 2021 - 11:28am
A slap on the wrist for an egregious breach from a serial offender? What about a proper sanction, like taking the station off the air for a time, and Laws off the air for, say, permanently? John Laws and 2HD breach radio code on suicide
Anthony The Koala
5 March 2021 - 10:24am
It is fascinating that the techniques of neuro science is being applied to maximise the client's advertising expenditure. As a result it may well give the ARN a competitive advantage when giving its clients "bang for the buck". That is unless other media implement a neuro science department.

The ARN laboratory has been known to the public since December 2020. Dr Bosshard's paper on neurological responses to audio stimulus was published in 2019.

An article on the ARN laboratory indicates that consumers react to 'shocking' ads.

In that same article, I as "Anthony The Koala" asked the question about long and sustained campaigns causing adverse responses in consumers. The author, Dr Bosshard kindly responded saying that advertising fatigue is a topic for further research.

The paper is also a demonstration of STEM science where neuro science meets statistical analysis.

Sources:
https://www.radiotoday.com.au/arn-neuro-lab/

The 2019 paper is at https://www.researchgate.net/publication/333054230_Can_Evaluative_Conditioning_Change_Well-Established_Attitudes_Towards_Popular_Brands_Your_Brain_Says_Yes_Even_Though_Your_Mouth_Says_No
(highlight and copy from 'https' to '_Says_No' and paste in brower)

A final remark, when mouth says 'no' but the brain says 'yes' is analogous to "Actions speak louder than words" OR "You know them by their fruits" (Matt 7:20)

Thank you,
Anthony of researching and exciting Belfield
ARN's neuroscience-backed Dynamic Audio provides even more world-first opportunities for advertisers
David
4 March 2021 - 9:55am
I suppose the music of the Mushroom era was fantastic, we'll remember it forever. But there are lessons to learn from the story.

It was great music but it was very expensive during a time when when making music was expensive. As an independent label Mushroom probably outsourced everything. Manufacturing and distribution to Festival Records and studio time to independent studios. It was an expensive business model which is probably why a lot of Mushroom acts might not have made much money until or unless they went on to sign with other labels.
Vale Michael Gudinski
Ingram at TheNewsManual
3 March 2021 - 4:07pm
While one must applaud the indefatigable Joan Warner for her unwavering championing of DAB+ in Australia, let’s take a quick reality check of where we are in the 11 years since digital radio was first rolled out here. Even optimistically assuming everyone in every capital city – and Mandurah – can actually receive DAB+, that still leaves about 10-million Australians who cannot. And while it’s probably true many people now have digital radios in their new cars for those great “domestic road trips”, I hope no-one thinks they’ll actually be able to use them outside the capitals – and Mandurah. So while we rightly talk up the blessings of DAB+ in the major radio markets, can we please remember that a glass half full is also a glass half empty. And if you’re one of those offered the empty half it’s little consolation to know how many people have been enjoying the glass half full for more than a decade. I’m long retired, but I can still remember representing SBS in early negotiations into the introduction of digital radio on how the spectrum would be allocated between the commercial, public and community broadcasters. Ah, those heady days at the beginning of the 21st Century! I try to keep fit and healthy in retirement but I’m growing increasingly despondent I will ever hear DAB+ here on the NSW MidCoast in my lifetime. Weekly listeners for DAB+ exclusive radio stations climb to 2.35 million: GfK
David
3 March 2021 - 8:28am
Yes, radio is about the audience first and foremost and creating the content the audience wants to listen too. Regional radio markets in Australia have been underserviced with good quality entertainment for a long time. It's an important consideration to remember working in the industry. It's easy to feel vibes within the studio complex that the audience can't see. The SRN technical assets are tired and outdated and they need to be invested in to protect the local heritage regional radio stations too. Some of those old transmitter sites are barely still on air. TO THE SUPER RADIO NETWORK, with love...
StJohn
2 March 2021 - 11:34am
Good on Head of the Hit Network, Gemma Fordham, for recognising talent regardless of where it is and giving them a go.

Since this program contains audience participation is the program live nationally or is it delayed an hour in Queensland, and 2 and a half in SA and 3 hours in WA?

If the program is produced for 7 pm - midnight Eastern Summer time it means very few West Australians will participate. If it is live nationally the delayed audiences need to know it is live to participate.

Bunbury boys are banging out the Hits on Saturday nights

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