What You Think | radioinfo

What You Think

User Opinion Story
Darren Moss
11 September 2018 - 5:03am
What an amazing life experience Steve and his family have had, not only in radio but culturally. Building the “The World’s Best Radio Network” in Dubai
Steve Owens
10 September 2018 - 6:11am
What a great article. It shows how Aussies can be so successful, they become world leaders in their chosen industries. Congratulations Steve Smith on a job well done. Building the “The World’s Best Radio Network” in Dubai
Anthony The Koala
28 August 2018 - 10:04am
This is about the ratings for MSR. It appears that the ratings for 4BH (882kHz) are not a statistical blip from the previous survey. It has stablised at 1. Sydney's 2UE (954kHz) has fallen to its lowest at 0.6. 3EE's (formerly 3XY at 1278kHz) remains constant at 0.3.

Yet despite this, given that the breakfast program leads the rest of the day, it is too early to tell if the new breakfast program has or will have a more positive ratings figure.

Whether News Talk, Talking Lifestyle or Sports, it is a labour-intensive format. The other effect to which I don't have access to detailed information is that of the introduction of SEN+ (3MP, 1377kHz), It is not listed in the ratings. But whatever audience measurement technique, if there is market support for SEN+, then it should be on air for a long time. However for MSR, if the ratings continue to be so low, then MSR as a self-sustaining going concern may augur a more affordable format. Again you have to ask whatever format, will the returns in revenue be positive and profitable.

Anthony of exciting Belfield
Radio ratings survey 5: Leadership spill in Brisbane
Manoj VTION Dawane
27 August 2018 - 1:13pm
Dear Peter,

Valid observations on the Paper Diary Method of measuring Radio Audiences and why the system has ruled roost for several decades even in the 21st century. Humble submission is that there are many parts of the world where Radio listenership has shifted to smartphones (not internet radio, but actual FM Broadcast Radio as FM Tuners are prefitted into a large majority of Android Smartphones). In India, it is as high as 89% (according to a survey by Nielsen in March 2018) on mobiles. It is the same in the case of Latin America and Middle East as well. In this light, we are glad to announce that our company (VTION) has developed a unique solution to measure Radio Listenership in Real Time on Smartphones and have launched it formally in earlier in the year. Will be more than glad to offer you a demo for your perusal and comments.


Why radio surveys still use paper diaries
Professionalism, please!
23 August 2018 - 11:25pm
Sorry, but what planet is this Station Manager on? The number of missed plays in a short period is irrelevant, but the Trumpian attitude of divisiveness and implied hatred of the West that the Sunshine Coast listener may seize on has no place on radio, here or anywhere! If our media takes the same road as FOX in the USA instead of educating the audience about inclusiveness and the concept of sporting fairness and brotherhood it will be a slippery slope to the mess over there. #Dumbest.Idea.Ever Perth music banned on Hot 91.1 Sunshine Coast
Blue Trane
23 August 2018 - 3:17pm
Moronic. Redneck. Perth music banned on Hot 91.1 Sunshine Coast
Eugene Delargy
21 August 2018 - 6:20pm
"forgotten more than most know", sound familiar? Yes, we have heard Ray use that phrase before.

It's a phrase Ray infamously brought to prominence in 2004 with his high profile hissy fit at the Athens Olympics against successful news director, Justin Kelly.

Within Ray's verbal blast at fellow staff member Justin, he managed 21 mentions of the F word among other profanities in 91 seconds along with that phrase.
Ron Camplin’s forgotten more than most know about the industry’
20 August 2018 - 7:45pm
Thank you RadioInfo! I never kept a copy of this speech and it brings back the most wonderful memories. Thank you for supporting the festival - see you there! FBi's 15th birthday festival
Anthony The Koala
20 August 2018 - 6:14pm
Apart from Ben's on-air presence, when one writes an email to his program, Ben will reply to your email whether or not he reads the email on air. I would also say this for Kel Richards on 2CH and former presenter Stuart Bocking.

Anthony of exciting Belfield
Ben Fordham speaks with Craig Bruce
Anthony The Koala
14 August 2018 - 4:13pm
While I sympathise with the petitioner about disappearance of "Classic Rock" 1377 (formerly 3MP (1970s-2010), formerly MTR (2010-2012), formerly Classic Rock (2012-2018), and now SEN+) it is the licensee of the 3MP frequency who is the risk bearer not the petitioner. It is the board of directors through management who decided to make the 1377 another sports talk format and if the format does not succeed, it is their responsibility.

SEN+ will only survive if the revenues exceed expenses, preferably if SEN+ is self funded through its advertising rather than being fed cash by its parent company.

Even if revenues exceeded expenses, which of either "Classic Rock" or SEN+ gives greater returns? Despite a talk format being more labour-intensive than a music station, if there is sufficient support in the market for another talk format and it is more profitable than "Classic Rock", it is what the market wants. On the other hand, if the market does not support SEN+ but "Classic Rock" gives a high return for the available advertising revenue, then "Classic Rock" may come back. Remember the responsibility falls on the board of directors and management who bear the risk, not the petitioner.

For the petitioner whose scientist brother-in-law depends on the music produced by "Classic Rock" to stimulate his creative research juices, may I suggest other sources of "Classic Rock". The list is not exhaustive: (i) buy classic rock CDs and store backups on the computer or mp3 player, (ii) buy classic rock songs on iTunes and store on mp3 player, (iii) subscribe to Spotify, (iv) find online a radio station streaming a classic rock stream and finally (v) MMM has a number of supplementary DAB stations, one of them being MMM Classic. Plenty of choices.

Anthony of exciting Belfield
Change SEN+ back into Classic Rock Radio: Petition


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