Sam Keogh

Sam Keogh will join SCA as Head of Agency Sales – Sydney.

Keogh will provide overall strategic direction and leadership to the Sydney Agency Sales team to maximise revenue across all SCA metro radio and regional radio stations and LiSTNR digital assets.

Amanda Unwin, SCA’s current Head of Radio Sales – Sydney, becomes Head of Sales for the Perth market.

Keogh comes with 11 years’ experience in the advertising and media industry in sales and management roles, most recently as Group Business Director with JCDecaux. He starts with SCA on January 8, 2024.