17 April 2018 Selling Radio Direct with Pat Bryson When was the last time someone sent you a Thank-You note? Do you still have it? These items are...
3 October 2017 Selling Radio Direct with Pat Bryson John Wanamaker is credited with saying, "Half of my advertising is wasted: I just don't know which half." Whether or not...
18 July 2017 Selling Radio Direct with Pat Bryson The best sales people are story-tellers. They use stories about previous clients to help future clients to feel comfortable...
27 June 2017 Selling Radio Direct with Pat Bryson Last newsletter we talked about selling long-term. Part of the process of selling long-term is managing our clients' expectations...
5 June 2017 Selling Radio Direct with Pat Bryson "I'm not sure radio works: You'll have to prove it to me with this week's schedule." "I want...
17 April 2017 Selling Radio Direct with Pat Bryson In an earlier newsletter, we talked about how to deal with Mr. Not-So-Big if we could not get to Mr.
28 February 2017 Selling Radio Direct with Pat Bryson All too often, we fail to close business because we are speaking to a person who can say, "No"...
1 August 2016 Selling Radio Direct with Pat Bryson Zipf's Law. Ever heard of it? This natural phenomena is important to anyone who is selling a product. Mr.
16 May 2016 Selling Radio Direct with Pat Bryson Ever heard that bit of wisdom? It ends with "What you can do today." One of the attributes of...
2 February 2016 Selling Radio in a small market with Pat Bryson One of my sales managers sent me this example of how the message can make all...
17 January 2016 Selling Radio Direct with Pat Bryson. It's the beginning of a new year, and I usually start by talking about how to organize our...
3 November 2015 Selling Radio Direct with Pat Bryson John Wanamaker is credited with saying, "Half of my advertising is wasted: I just don't know which half."...
15 September 2015 Selling Radio Direct with Pat Bryson My friend and former client emailed me a few weeks ago after having read my newsletter on "word...