I think we’ve all gone to a brand website and seen an advertisement on the page that seems contrary to the brand’s values. With around 30,000 Australians now choosing to self-exclude from all licensed online and phone wagering services via the ACMA’s National Self-Exclusion Register BetStop, DoubleVerify is coming to the assistance of global brands to allow them too to choose the content they want to be aligned with.
DoubleVerify, a software platform for digital media measurement, data and analytics, has expanded AI-powered brand suitability coverage on Meta to empower advertisers to independently authenticate campaign quality against controversial news and political topics, including deepfakes.
This rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta also provides choice on the level of protection that best fits their brand requirements.
Mark Zagorski, CEO of DoubleVerify said:
“We are thrilled to release DV’s Inflammatory Politics and News category on Meta, especially during an election year when challenging political topics typically surge.
By leveraging DV’s new AI-powered category, advertisers can protect their brand equity and evaluate suitability on Meta based on their specific marketing objectives.”
DV’s Inflammatory Politics and News category is based on a clearly defined policy that sets out which types of content should be classified accordingly, such as the communication of unreliable or unsubstantiated information on issues of societal importance, including in the form of deepfakes.
Powered by DV Universal Content Intelligence, DV’s brand suitability categories are proprietary and informed by industry standards, subject matter expertise and 12+ years of customer feedback. DV’s Inflammatory Politics and News category can be mapped to industry standards for misinformation and debated sensitive social issues.
In addition, DV’s Brand Safety and Suitability classification specialists review emerging stories that could be considered controversial, or present a challenge to advertisers. DV employs a multilateral review approach to help ensure that content meets DV’s IPN category definitions. This process evaluates language, rhetoric and journalistic standards.
Global brands can access DV’s IPN category measurement data and insights using DV PinnacleⓇ, the company’s unified service and analytics reporting platform. For more information: http://www.doubleverify.com.