AusMusic T-Shirt Day (AMTD) will be championed for the first time this year across Australia’s major commercial radio networks, amplifying support for Australian music and raise awareness and donations for Support Act, the music industry’s charity.
Until AMTD on Thursday November 27 more than 260 stations nationwide from Southern Cross Austereo (SCA), NOVA Entertainment, ARN, ACE Radio Network and Nine Radio will dedicate airtime, advertising inventory and on-air talent to shine a spotlight on the workers behind the music and inspire Australians to wear their favourite AusMusic T-shirt as well as donate and celebrate on the day.
Support Act also acknowledges the enduring commitment of triple j, a foundation partner who launched the campaign nationally a decade ago in 2015, and the Australian Recording Industry Association (ARIA). Their passion for Australian music and dedication to growing this campaign has laid the foundation for this broader industry collaboration.
Clive Miller, CEO of Support Act, said:
“Australian music is central to our culture, and commercial radio plays a vital role in sharing those stories with the nation. We’re thrilled to have every major network join AusMusic T-Shirt Day this year to celebrate AusMusic and the people who create it – while raising vital funds for those music workers who are doing it tough.”
Rachel Campbell, Campaign Director for AusMusic T-Shirt Day, said:
“This collaboration was envisioned as a celebration of the resilience and creativity of the people behind Australian music — a broad, united coalition with a clear purpose: to support the health and wellbeing of Australian music workers.”
Matthew O’Reilly, Head of Broadcast Content at SCA, said:
“AusMusic T-Shirt Day is a chance for the Hit and Triple M Networks to stand with our colleagues and recognise the people behind the music.”
Brendan Taylor, Group Programming Director at NOVA Entertainment, said:
“NOVA is proud to support AusMusic T-Shirt Day and give back to the community that fuels our passion for music.”
Lauren Joyce, Chief Audience and Content Officer at ARN, said:
“AusMusic T-Shirt Day is a powerful opportunity to spotlight the crews and workers who keep our airwaves full of music.”
Greg Byrnes, Head of Content at Nine Radio, said:
“When radio unites behind a cause like AusMusic T-Shirt Day, we can share stories that truly matter to Australians.”
Mat Cummins, Group Content Director at ACE Radio Network, said:
“Regional radio has always been about championing local voices. AusMusic T-Shirt Day is a moment to unite behind the music that brings our communities together.”
Lizzie Young, CEO of Commercial Radio & Audio (CRA), added:
“Commercial Radio & Audio is proud to stand alongside our members to support AusMusic T-Shirt Day, using our unique connection with local communities to celebrate Australian music and the people who make it possible.”
Anchored around the call to action Show Up for AusMusic, theAMTD campaign invites Australians to Wear. Donate. Celebrate. and help ensure that Support Act can keep showing up for music workers when times are tough.
Supporters can get behind the campaign by visiting ausmusictshirtday.org.au to purchase a shirt, make a donation, and show their support online by using the hashtags #AusMusicTShirtDay and #ShowUpForAusMusic.