Dave ‘Rabbit’ Rabbetts departs Star 104.5 Breakfast
29 November 2023 NOVA Entertainment has today announced that Dave Rabbetts will depart the Star 104.5 Breakfast show at the completion of his contract at the end of the year.Affectionately known as ‘Rabbit,’ Rabbetts has been at the New South Wales Central Coast station since 2015 and has played a huge role in the top rating show’s success.Star… Read More
Is there a market for watching radio?
28 November 2023 Every time someone says, “I watched a podcast video” I inwardly smile at the juxtaposition, but then I watched two radio shows last week. I’ve been wondering since whether there is merit in radio stations incorporating regular live show recordings into their frameworks and advertising structures.
World’s first carbon negative radio ad produced by Swedish energy company Skellefteå Kraft
27 November 2023 Together with Swedish advertising agency Volt, Skellefteå Kraft has developed an unusual method to eliminate the human emissions from voice actors starring in radio commercials. “The Carbon Negative Radio Ad” is recorded on inhalation, where the exhaled air is then captured in a piece of advanced diving equipment that binds the carbon dioxide emissions using active lime powder.
Australian Podcast Ranker to provide demographic data and audience profiles
28 November 2023 Triton Digital and Commercial Radio and Audio (CRA) have launched Podcast Metrics Demos+ in Australia. Podcasts published in the Australian Podcast Ranker can now access audience profiles and demographic data each month, giving them insight into the number of listeners and downloads, age and gender, purchase history and intent, interests, and the media consumption behaviours… Read More