The case for children’s radio
17 March 2025 Official radio measurement systems only partially measure this target group and only in a few markets. However, this doesn’t discourage several broadcasters that run dedicated children’s services.
In a recent analysis, I identified 22 European radio stations that target children. These stations represent a wide range of target age groups, from babies to teens. Typically, these stations play a mix of dedicated children’s programs, a selection of music — including lullabies — and stories, including bedtime stories. They often also target parents with programs to discuss parenting issues.
The stations are available in 16 countries in 15 languages, meaning that two-thirds of the countries do not have this service in the market. Regarding ownership, nine of them are run by public service broadcasters, while 13 are commercially funded. Some are part of large groups, such as Toggo Radio in Germany, part of Super RTL, or Pigy Rádio in the Czech Republic, part of Active Group.
18 March 2025
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