Do you recall the heady days of puberty where you read books and talked about sex with no idea of what it actually felt like?
By chance today I watched the 2UE ad above. It’s nostalgic and I like that the station and network have invested in themselves with something aligned to their branding but,
Where is the music?
Yes, it has a nice bed in keeping with the 70s vibe. But I don’t think I’ve ever watched a radio station ad in my life where Fleetwood Mac is mentioned without a ‘you can go your own waaaay’ accompanying it.
I know what an ABBA and The Stones are. Likely you reading do to. But there is something visceral about hearing them with the distinctive Gimme Gimme Gimme synth trill, or that bluesy guitar intro to Little Red Rooster.
I have to include what I mean below, just in case you didn’t experience it as clearly as I did as I wrote it.
How does a classic hits radio station ad work if it isn’t playing what it’s playing, only talking about it?
Maybe this is a non issue, but teenage me remembers that there was a vast difference between hearing the words, and feeling the rhythm.
Jen Seyderhelm is a writer, editor and podcaster for Radioinfo.
The promo lasts approximately 27 seconds.
If you are going to have a montage of the artists mentioned in the ad, each artist will be heard for 9 seconds.
Each song would have a memorable riff of 9 seconds as part of the montage.
On the other hand, 2CH in the mid 80s had an ad featuring Howard Craven RIP and the background music was Andy Williams' "Almost There" and the last few seconds of the ad was faded up with the 2CH logo.
The background music in the 2UE ad bears no resemblance to styles of music by the artists mentioned in the ad.
Anyhiny, Strathfield South, in the land of the Wangal and Darug Peoples of the Eora Nation
We have been running this ad campaign exclusively across Meta products, and I wanted to note that the ad does not include artists' audio due to Meta's licensing and copyright guidelines.
We have attempted to run the core artists' music in the past, but the audio on the post was blocked, and we received an infringement warning from Meta.
https://www.facebook.com/help/728395571305053
Using artists' songs in Facebook videos without permission is primarily a matter of intellectual property rights and the legal agreements Meta (Facebook's parent company) has with record labels. When a song is commercially released, it carries two types of copyright: one for the musical composition (lyrics and melody) and one for the sound recording (the actual track you hear).
Unless you own these rights or have a specific "sync license," using the music in a video, even just in the background, is technically a legal violation. To protect itself and the artists, Facebook uses an aggressive automated system called Rights Manager that fingerprints audio. If it detects a match, it can automatically mute your audio, block the video in certain countries, or divert any ad revenue from your post directly to the artist’s label.