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I can't see Triple M setting the world on fire. I think they could find it to be a hard sell especially in Melbourne, where the sports/entertainment market already has 2 well estabilished players in SEN & Sport 927.
Question... Is there actually room for a music intensive breafast show? You only have to look at the average iPod listening public transport user to know that something like this could work.
It's probably beat what the ABC puts out in the name of "Country Music"!
David Bunt