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I'd like to comment on what GM of Austereo Adelaide, Noeline Buddle said on today's survey results:
"The result for Austereo Adelaide is “the best ever.” Both stations (Triple M and SAFM) now have almost 36% of the Adelaide audience, making Adelaide the most successful market in Australia for Austereo."
I know Noeline would almost certainly clarify that she meant capital city markets, but Austereo are JV owners of KOFM and NXFM in Newcastle with RG Capital (and owned it outright until around 1 year ago), and those 2 stations dominate Newcastle radio with a market share of 43% (survey 2 2003).
I think this terrific figure goes un-noticed by many people and it is a testament to the hard-working team at KO/NX such as Mike Byrne, Mike Duncan, Derek Bargwanna, Elissa Macneall and Pete Davis, plus the rest of the team. I wish them well with Survey 3 due out this Friday. I also wish 2HD/NEWFM well for the coming survey and 2004, we need these stations to be strong so that competition in Newcastle can thrive.
I find it amazing how many stations lean so much towards the young generation..(under 30's)...especially DMG. Not just format and advertising wise, but the age of inexperienced jox. It seems you're considered a dinosaur if you are over 30. Funny thing is....these decisions are usually made by people well in their 30's and 40's.
Is it because they only want to deal with youngsters who wouldn't know any better? Or is it their belief that hiring these people for $20 000 a year less is vital to their millions of dollars a year profits. Perhaps hiring decent experienced talent might bite into their planned craked lobster lunch planned for next week. Ah well, better get back to my baked beans on toast.
I made the comment earlier that KOFM and NXFM had a duopoly share of 43% making it the best market share for Austereo. After today's survey result, we better make that 46.5%! Unbelievable result, and RGC and Austereo should be very proud of their staff. As KOFM and MIX in Perth have proven, adult radio can be extremely successful if programmed correctly. This should give some encouragement to WSFM and GOLDFM Melbourne.
In case it has gone without much notice, you may be interested to know that Radio 2 has been heard on Melbourne radio this week, on relay from Western Sydney. Since taking over the 1629 kHz spot on the AM dial late last year, Radio 2 has only been broadcasting automated music in Melbourne. So it was great to hear Mike Williams filling in on the morning show and appearing on Melbourne radio for the first time since filling Keith McGowan's chair for three weeks on 3AK way back in 1989 (back when 3AK was 2UE's affiliate, not 3AW).
Listening to the always bright Mike Williams present a relayed 'New Day Australia' from 2UE over those three weeks kept me awake half the night and my sleeping patterns have never really recovered since :)
I've been able to catch a few of Mike's shows during his time at 4BC and 2SM, but only while on holiday. Mike presents very well as an entertaining character, as well as an informative one. Melbourne talkback radio tends to be more issues-based than personality-driven, so we kind of need Mike down here in Victoria to put some fun back into AM radio. Best of luck with the weekend breakfast gig.
From Justin Christie,
Station: 87.6 Surf FM (Frankston LPON)
This will come up as comments made by Norm Chilcott, when in fact the comments here are from Sherryl Chilcott. You know the old saying behind every good man etc.
I am a radio professional of 22 years, without giving my age away thats a long time. In these years I have grow up in and around this addictive career.
Radio is changing, perhaps not always for the best. Networks everywhere are taking up the airwaves the ABA is lead to believe that all of these little stations actually have staff in them. This really is not the case. A satelite, a computer, transmitter and mast is all you need at each station these days. What happened to people communicating with people, isn't that why we started in this game. There are no local people talking to people any more. Not to mention the amount of kids coming out of incredibly good radio schools thinking they will have a job to go to.
What are we doing? I am currently studying the World Audio material, please tell me that the guys behind this are actually going to employ people and not just creative computer automation systems.
Over the years I have had my stint in network, radio and I know its not fun being known as sales rep 52, or announcer number 21. We are people our communication industry is supposed to be about people.
What's happening?
Sherryl Chilcott [email protected]